Field Marketing Manager

Do you enjoy making connections and building relationships will a diverse collection of stakeholders? Do you savor the opportunity to use data and insights to grow your line of business?

If so, we are adding a strategic and self-starting leader to our growing team as our Field Marketing Manager, reporting to the Chief Marketing Officer. This individual will lead the team of field marketing representatives seeking out local opportunities to execute the statewide marketing strategy.

As the Field Marketing Manager for Mitten Extracts, you will be responsible for the execution and measurement of your efforts on sales and profit. If you enjoy surfacing opportunities through data; growing sales through and with your relationships, and you are a competitive self-starter; this role is for you.

Essential Duties and Responsibilities:

• Leveraging sales and CRM data, conduct quantitative analysis to track and communicate the effectiveness and ROI of field marketing activities and investments. Lead the development of reporting, delivering progress against KPIs to CMO on a monthly basis. The FMM must be intimately familiar with sales by account and how their efforts are growing those sales.
• Translate market-wide programs into successful local activation. Recommend & activate local marketing executions, sponsorships, budtender education, in-store merchandising, sampling, and events that address brand priorities.
• Align with your sales & trade marketing counterparts to support activations, merchandising, and sales initiatives in your area.
• Lead and manage a team of field marketing representatives, providing guidance on time & account allocation, training, and performance evaluations. Own and manage a personal roster of call points, actively meeting with dispensary staff and owners
• Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals. Allocate field marketing budget and manage to plan including expense management and budget reconciliation.

Qualifications:

• Bachelor’s degree in marketing, business, or related field. Equivalent experience accepted.
• Two to four years related marketing experience in field marketing management in CPGm hospitality, or alcohol/beverage. Cannabis experience a plus.
• Proficiency with leveraging CRM software and analyzing sales trends across accounts and product lines.
• An understanding of cannabis, including product types and the competitive landscape.
• Comfort in communicating with a diverse audience in the retail environment; proficient verbal and written communication
• Ability to interact with various levels of stakeholders and make decisions based on data and insights.
• Strong networking and relationship-building skills to collaborate effectively with retailers, GMs, budtenders, and other stakeholders.
• A reliable vehicle for travel to in-state events and retail locations
• Ability to work occasional weekends and evenings

Reports to: Chief Marketing Officer

Direct Report: Field Marketing Representatives

Location: Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week

Salary Range: $75,000-$90,000

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.