About Us:

Good Sense Foods, a second-generation family-owned food manufacturing company, is dedicated to creating branded and private label healthier food products for supermarkets across the United States. Our commitment to quality, innovation, and excellence has established Good Sense Foods as a trusted name in the CPG industry.

This position is located in our New Hope, MN, manufacturing facility. This is not a remote position.

Position Overview:

We are seeking a talented and results-driven Digital Marketing Manager to lead and execute our online marketing strategies and drive growth for our small-to-midsize CPG company. As a key member of the marketing team, you will be responsible for driving brand awareness, customer engagement, and revenue growth across all digital platforms. This ideal candidate is tech-savvy, data-driven, and a strategic thinker with a hands-on approach who thrives in a fast-paced, collaborative environment.

Key Responsibilities:

1.   Digital Strategy Development:

o   Design and implement a comprehensive digital marketing strategy aligned with business objectives.

o   Analyze market trends, customer behavior, and competitive insights to identify growth opportunities.

2.   Campaign Management:

o   Plan, execute, and optimize multi-channel digital campaigns, including paid search campaigns, SEO, social media, email marketing, and influencer partnerships.

o   Oversee content creation and distribution to ensure brand consistency and audience engagement.

o   Plan, manage, and optimize paid media campaigns to achieve lead generation and revenue targets.

3.   Performance Analytics:

o   Monitor, analyze, and report on the performance of digital marketing efforts using analytics tools.

o   Use data-driven insights to refine campaigns and maximize ROI.

4.   Website Optimization:

o   Oversee website design and user experience improvements to increase CTR & track key KPIs.

5.   Social Media and Community Engagement:

o   Create and execute comprehensive social media and content strategies to build brand awareness and grow online communities.

o   Develop and manage a social media calendar, ensuring timely and relevant content across all platforms.

o   Foster community engagement and monitor brand reputation.

6.   Collaboration and Leadership:

o   Work closely with cross-functional teams, including new product development and sales, to align marketing efforts with broader company goals.

o   Manage external vendors, agencies, and freelancers to achieve project objectives.

o   Manage Marketing Specialist

Qualifications:

•   Bachelor’s degree in Marketing, Business, Communications or a related field.

•   3–5 years of experience in digital marketing, preferably in the consumer-packaged goods (CPG) or food/beverage industry.

•   Proven success in managing paid media campaigns, SEO, and social media strategies.

•   Experience with marketing automation platforms and web analytics tools (e.g., Google Analytics, HubSpot, or similar).

•   Experience with website management and analytics

•   Ability to work with design and creative teams to develop compelling visuals and messaging through digital channels.

•   Strong analytical skills and the ability to translate data into actionable insights.

•   Creative problem-solving abilities and adaptability to changing market conditions.

•   Excellent written and verbal communication skills.

•   Ability to work collaboratively in a team environment while independently managing projects.

Why Join Us?

At Good Sense Foods, we believe in nurturing talent, fostering innovation, and creating a positive impact through our healthier food products. As part of our team, you will play a critical role in shaping our brand’s future while working in a collaborative and supportive environment.

Salary Range:

The expected annual salary range for this position is $90,000 to $130,000. This range reflects various factors such as education, skills, work experience, certifications, and more. Therefore, the final compensation for the selected candidate may fall anywhere within this range.

Benefits:

Good Sense Foods offers a comprehensive benefit package including health, HSA with company match, dental, life, long and short term disability, accident, critical illness, 401K with company match, prepaid legal plan, and education reimbursement.

Physical Requirements:

Sit for extended periods of time, ability to type, talk and communicate, visual ability to use a computer, occasional lifting to 20 pounds.

How to Apply:

Submit your resume and cover letter detailing your relevant experience and why you are passionate about joining the Good Sense Foods team. 

While we thank all applicants for their interest, only those selected for an interview will be contacted .

Equal Employment Opportunity: Good Sense Foods is an equal opportunity employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.