The Guest Experience Specialist is responsible for generating and nurturing leads through online channels, ultimately converting them into sales. This role combines digital marketing skills with a strong understanding of the automotive industry.
Responsibilities
- Lead Generation : Utilize various online platforms and tools to attract and generate qualified leads.
- Lead Qualification : Screen incoming leads to determine their interest level and potential fit for the dealership's inventory.
- Customer Communication : Engage with leads through email, phone, and online chat to provide information, answer questions, and build rapport.
- Sales Process : Guide leads through the sales process, from initial contact to closing the deal.
- CRM Management : Maintain accurate records of customer interactions and sales activities in the dealership's CRM system.
- Inventory Knowledge : Stay up-to-date on the dealership's inventory and be able to effectively communicate the features and benefits of each vehicle.
- Online Marketing : Assist with managing the dealership's online presence, including website updates and social media campaigns.
- Other duties as assigned.
Qualifications - Demonstrates a high "HQ" (Hospitality Quotient) consisting of kindness and optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity
- Education : High school diploma or equivalent.
- Experience : Previous experience in e-commerce, online sales, or digital marketing.
- Skills :
- Strong communication skills, both written and verbal.
- Proficiency in using CRM software and other sales tools.
- Ability to work independently and as part of a team.
- Excellent customer service skills.
- Knowledge of the automotive industry and sales processes.
- Strong attention to detail and organizational skills.
Physical Requirements - Paperwork Processing: Signing and filing necessary documents.
- Inventory Management: Assisting with inventory tasks, such as moving vehicles or preparing them for delivery.
- Ability to stand, walk, and sit for extended periods.
Benefits of Working at Swickard :
- Career Path - Swickard isn't just a J-O-B. You'll learn and grow into different roles and be able to take on new leadership responsibilities.
- Positive Culture - Be part of a supportive and collaborative team.
- Growth Opportunities - Opportunities for continued personal and professional growth.
- Competitive Compensation - Enjoy a competitive salary and comprehensive benefits package.
- We are an Equal Opportunity Employer and value diversity and inclusion at our company.
About Us - We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
- We're a hospitality company that happens to sell cars, parts, and service.
- We are a team. Everyone plays a role in our success.
- Culture : We want to be our customers' favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!?
- Highline Brands : Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
- We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.
Most people have a stressful experience buying or servicing their car. It shouldn't be that way. We're looking for people as crazy as we are about revolutionizing the car-buying experience and it starts with hospitality. Hospitality isn't just what we do, it's who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?
To all recruitment agencies: Swickard does not accept agency resumes. Do not forward resumes to our careers alias or other Swickard employees. Swickard is not responsible for any fees related to unsolicited resumes.