Digital Marketing Specialist

Location: Buford, GA

Department: Marketing

Reports To: Marketing Manager

Salary: $50,000–$60,000

Hettich America:

Hettich America is a leader in furniture hinge technology, crafting innovative hardware solutions that transform living spaces. As a proud subsidiary of the globally renowned Hettich Group, our roots trace back to 1888, and our passion for engineering excellence continues to shape the future. At Hettich America, innovation, quality, and exceptional customer experience come standard.

What You’ll Do

Be a Digital Trailblazer:

• Craft and implement digital strategies that captivate audiences, grow brand visibility, and drive engagement across platforms like email, social media, and our website.

Elevate Campaigns:

• Design, execute, and optimize high-impact email marketing campaigns with Pardot (Salesforce), turning insights into actions that deliver results.

Social Media Dynamo:

• Manage and invigorate our social media presence, building a loyal community of engaged followers.

Understand & Engage Customers:

• Dive deep into customer personas, tailoring campaigns that resonate with their unique needs and digital behaviors.

Data-Driven Excellence:

• Analyze campaign metrics, unlock insights, and continuously refine strategies for maximum impact.

Collaborate for Success:

• Partner with teams across the US and Germany to align digital efforts and amplify our global voice.

Innovate with AI:

• Explore, learn, and implement AI-driven marketing solutions to stay ahead in the industry’s evolving landscape.

Create Content That Excels:

• Develop SEO-first multimedia content that informs, inspires, and influences—always with the customer at heart. Experience in DAM software such as Frontify and/or 4allportal, Hootsuite and Adobe Creative (InDesign, Illustrator) alongside Canva highly recommended.

Event Powerhouse:

• Contribute to seamless trade show activations and amplify traditional and digital marketing collateral.