About Webbula

Webbula helps marketers deliver irresistible offers to receptive audiences. Since 2009, our best-in-class emailHygiene, Data Appends, and Programmatic Audiences services have empowered businesses to drive authentic engagement with their ideal customers. Our industry-leading data solutions protect and enrich first-party data by identifying and reducing email threats, cleaning email lists, appending meaningful audience data, and powering programmatic targeting.

Position Overview

We are seeking a highly motivated and experienced Product Marketing Manager with a proven track record in SaaS. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. Reporting to the Director of Marketing, you’ll work closely with cross-functional teams to define and execute marketing strategies that effectively communicate our product’s value and drive customer engagement. This hybrid role includes two in-office days weekly in Wexford, PA. We will also consider fully remote for the right candidate.

Key Responsibilities

Market Analysis & Positioning

• Partner with Senior Product Manager to conduct in-depth market research to understand customer needs, competitive landscape, and industry trends.
• Develop buyer personas and customer journey maps to guide marketing initiatives.
• Develop clear and compelling product positioning and messaging that resonates with target personas.

Product Launch

• Partner with the Director of Marketing to plan the launches of net-new products and releases of existing products.
• Support go-to-market launches with high-quality campaigns and content.

Content & Campaign Development

• Partner with Content Marketing Manager to create content (website content, sales collateral, webinars, blogs, email campaigns, white papers, case studies, etc.) that generates pipeline, accelerates sales, and strengthens partner relationships
• Craft campaigns that drive lead generation, customer acquisition, and cross/up-sell opportunities.
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign scheduling.
• Distribute and train the internal team on positioning/sales enablement as needed

Performance Measurement

• Track and report on the effectiveness of marketing campaigns and initiatives.
• Use data to refine strategies and drive continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or Journalism, or equivalent working experience
• 3+ years of experience in product marketing
• Strong portfolio of written work including product positioning, blogs, eBooks/white papers, campaigns, and sales enablement
• Proficiency in Salesforce.
• Proven ability to translate technical concepts into clear, value-driven messaging.
• Excellent analytical and problem-solving abilities.
• Excellent communication and collaboration skills, with experience working in a cross-functional team environment.

Preferred skills

• Proficiency in Pardot
• Experience with paid advertising 
• Experience in SaaS 
• Basic HTML knowledge

Benefits

• Competitive base salary
• Health, Dental, and 401(k) benefits
• Hybrid remote work schedule.