Influencer Marketing

HYBRID

Salary Range: $85-$115K

MUST HAVE PR AGENCY BACKGROUND

Key Responsibilities:

• Campaign Execution : Assist in the day-to-day management and execution of influencer marketing campaigns from start to finish, ensuring alignment with the overall strategy (earned and paid)
• Influencer Partnerships : Identify, recruit, and manage relationships with influencers across various platforms, ensuring alignment with brand values and campaign goals
• Content Management: Support influencers with content creation processes, ensuring content adheres to brand guidelines and campaign objectives. Track deliverables and deadlines
• Campaign Execution : Oversee the end-to-end execution of influencer campaigns, coordinating with creative teams to develop engaging content that resonates with audiences.
• Performance Tracking : Track campaign performance metrics, providing regular reports and insights to clients and stakeholders to optimize future initiatives. Assist in analyzing the data to craft insights that improve future campaign work
• Market Research : Stay current on industry trends, emerging platforms, and competitive landscape to inform strategic decisions and identify new opportunities
• Influencer Relationship Management : Foster and maintain strong, long-term relationships with influencers, ensuring they are supported and engaged throughout campaigns
• Mentorship : Provide guidance and support to junior team members (~2-3), fostering a collaborative and growth-oriented environment

Qualifications:

• 3-5 years of experience in influencer marketing, with a proven track record of successful campaigns.
• Strong understanding of influencer landscape, with hands-on experience in influencer outreach, relationship building, and campaign execution
• Good analytical skills, with proficiency in analytics tools and a data-driven mindset
• Proficient in influencer marketing platforms (e.g., Traackr, AspireIQ, or similar), as well as social media analytics tools
• Creative thinking and storytelling abilities, with an understanding of audience engagement and consumer behavior.
• Exceptional communication and interpersonal skills, capable of working with diverse teams and clients
• Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously
• Experience executing US campaigns, with global experience preferred, but not required
• Must be comfortable presenting in front of large groups and representing the agency at meetings with clients, agency partners, and marketing teams
• Strong leadership and team management skills, with experience in guiding cross-functional teams.
• Experience overseeing campaigns across multiple digital platforms (earned and paid - i.e., TikTok, Meta, streaming, etc.)