BASIC PURPOSE:
Responsible for writing consumer and trade copy to the highest creative standards and developing innovative concepts across a variety of media including print, collateral, digital, web, social and video. Communicate all desired marketing messages while consistently maintaining the company's brand tone and voice.
POSITION RESPONSIBILITIES:
- Serve as Senior Copywriter on all projects and collaborate with design colleagues to consistently create and develop cutting-edge copy and concepts for product and marketing initiatives.
- Create seamless consumer and trade copy across a variety of communications from brochures to web banners in a clever and insightful manner that always emphasizes the benefits for the reader.
- Maintain a consistent style and voice across all pieces created and easily incorporate all revisions and suggestions from internal department reviewers, business owners and legal and compliance reviewers in a successful manner.
- Demonstrate a commitment to teamwork through collaboration and relationship building with other Creative and Marketing team members.
- Attend meetings with Marketing representatives and business owners to gather information and offer input into new projects.
- Acts as brand steward for Norwegian Cruise Line and supports the company's brand positioning, while maintaining a consistent style and voice over all pieces created.
- Perform other job related functions as assigned.
EDUCATION: Bachelor's Degree in English, Journalism, Communications or related field of study; or any equivalent combination of relevant background and work experience.
EXPERIENCE: 5 years of professional copywriting experience in a corporate marketing communications or advertising agency environment, with travel or related industry experience.
KNOWLEDGE AND SKILLS:
- Demonstrated talent for high-caliber creative concept development and writing.
- Detail oriented with excellent proofreading skills.
- Thorough understanding of digital culture and social media.
- Proficient on a Mac with fundamental knowledge of Microsoft Office.
- Proven ability to work well under pressure, meet deadlines and manage multiple projects simultaneously in a fast-paced in-house agency environment.
- Ability to present and explain the creative strategy behind copywriting concepts and sell high caliber creative work to business owners.
- Good communication skills are essential with all members of Marketing Services department as well as any Norwegian department.
To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.