Our client is an organization committed to create a fostering and nurturing environment that prioritizes the well-being of its dedicated employees, ensuring its team members can carry out their critical roles with confidence and resilience. By providing a highly qualified and trauma-trained staff, our client places a strong emphasis on employee wellness and support to mitigate the effects of secondary trauma.

The Director of Digital Marketing will play a pivotal role in developing and leading comprehensive digital marketing strategies to increase visibility, drive engagement, and elevate donor acquisition. This role requires a seasoned leader with a passion for digital marketing, a proven track record of success, and a commitment to driving results across digital channels.

This Role Offers:

• Competitive salary and comprehensive health benefits.
• Professional growth opportunities and certifications.
• Manageable caseload for quality client care.
• Supportive team and Clinical Manager.
• Opportunities for personal and career development.
• Contribution to making a real difference in the community.

Focus:

• Develop and implement a strategic digital marketing plan that drives revenue growth, enhances brand awareness, and attracts a younger donor demographic.
• Oversee the management of digital marketing campaigns across multiple channels including paid media, SEO, email marketing, public relations, and affiliate programs.
• Analyze performance metrics, including KPIs, conversion rates, and engagement, to continuously optimize digital strategies and campaigns.
• Work closely with external agencies and vendors, ensuring their digital marketing efforts are aligned with organizational goals, budget, and timeline.
• Lead and mentor a high-performing digital marketing team to achieve success in digital campaigns and key initiatives.
• Manage the optimization of the organization's website, email marketing platforms, and digital donor acquisition funnels.
• Lead data-driven decision-making by utilizing analytics platforms (Google Analytics, etc.) to assess campaign performance and identify areas for improvement.

Skill Set:

• Bachelor’s degree in marketing, communications, or related field.
• 8+ years of experience in digital marketing, with at least 3 years in a leadership or managerial role.
• Proven track record of leading successful digital marketing campaigns and driving measurable results.
• Expertise in SEO, SEM, social media marketing, paid digital advertising, email marketing, and analytics.
• Experience with platforms such as Google Analytics, WordPress, Meta Business, MailChimp, and Asana.
• Strong analytical skills with a focus on performance metrics and optimization strategies.
• Leadership skills with the ability to manage and motivate a team in a fast-paced, dynamic environment.
• Passion for mission-driven work, with experience in the nonprofit sector a plus.
• Ability to handle confidential information and maintain discretion at all times.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS