Summary

We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

Digital Marketing & Targeting Architecture:

• Design and implement a robust media marketing architecture for new and existing customers, encompassing
• Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
• Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization:

• Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
• Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
• Design and Integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

• Design and implement a CDP strategy, including:

1. Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
2. Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
3. Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns.

Prospect Data Store & Management:

• Design and implement a robust prospect data store, including:

1. Data acquisition and enrichment strategies.
2. Data quality and hygiene processes.
3. Data privacy and compliance considerations.

Cross-functional Collaboration:

• Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team
• Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
• Facilitate communication and knowledge sharing across all stakeholders.

Technology Expertise:

• Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target . Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,). Strong understanding of data integration, data warehousing, and data pipelines.
• Proficiency in SQL and NoSQL databases . Experience with cloud computing platforms (GCP).

Qualifications

Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

Technical Skills:

• Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.
• Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
• Strong programming skills in Java, Python, or other relevant languages.
• Experience with data integration tools and technologies.
• Proficiency in SQL and NoSQL databases.
• Experience with cloud computing platforms (GCP).

Other Skills:

• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and organized.
• Passion for data-driven marketing and customer experience