The Connor Group is seeking a highly skilled and innovative Social Media Manager to lead and elevate their organic social media efforts. This is an opportunity to tell compelling stories, engage diverse audiences, and drive meaningful connections across a variety of platforms.

As the Social Media Manager, you will take charge of crafting and executing a forward-thinking social media strategy that enhances the online presence of our properties on platforms such as Facebook, Instagram, TikTok, LinkedIn, and more. Your work will directly influence awareness, engagement, and qualified traffic for each property, making a tangible impact on our success.

You are a creative visionary who thrives in a fast-paced environment, excels at collaboration, and knows how to turn trends into opportunities.

KEY RESPONSIBILITIES:

• Strategic Leadership: Design and execute innovative social media plans tailored to the needs of each platform and property, ensuring alignment with business goals.
• Content Development: Collaborate across teams to create platform-specific content strategies that tell compelling stories and capture audience attention.
• Property Insights: Identify unique opportunities for each property and tailor content strategies to amplify awareness and engagement.
• Search-Driven Innovation: Leverage social media as a discovery tool by developing strategies that enhance property searchability and visibility.
• Goal-Setting & Analytics: Establish measurable goals for social media performance, track progress, and refine strategies using data-driven insights.
• Engaging Content Creation: Develop original, high-quality visual and written content that resonates with audiences, inspires interaction, and drives organic growth.
• Community Building: Foster a vibrant online community by encouraging user-generated content, engaging in conversations, and promoting advocacy.
• Reputation Management: Develop and implement strategies to handle social conversations, address feedback (both positive and negative), and protect brand reputation.
• Influencer Collaboration : Identify and partner with influencers, ambassadors, and content creators to boost property awareness and audience reach.
• Content Creator Strategy: Assist in building and refining a content creator strategy to complement both organic and paid social campaigns.

EXPERIENCE:

• Proven Expertise : 2+ years of experience as a Social Media Manager or in a similar role, successfully developing and executing comprehensive social media strategies across Meta, YouTube, TikTok, LinkedIn, and more.
• Platform Proficiency : Deep understanding of social platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) and their best practices for content creation and engagement.
• Content Excellence: A demonstrated ability to produce engaging, platform-optimized visual and written content that resonates with target audiences.
• Collaborative Spirit: Experience working with creators, photographers, designers, and influencers to bring content strategies to life.
• Tech-Savvy : Proficiency in social media management tools and scheduling software to streamline workflows and ensure optimal performance.
• Data-Driven: Strong analytical skills to track performance metrics and refine strategies for continuous improvement.