Email Marketing Specialist

Evans Georgia, United States

About recteq

Over a decade ago, lifelong friends Ray Carnes and Ron Cundy developed a dream. Inspired by the idea of eating better, spending more time with loved ones, and doing the things they love to do, they set out to develop the highest quality wood pellet grills on the market. Thanks to the flavor, convenience, and versatility provided by their grills, that dream has flourished.

Now, offering more than just grills, recteq has grown to become a multi-faceted lifestyle brand with an expanding line of outdoor products. With its new trademarked identity and armed with the same commitment to quality that has brought such success, the recteq dream is now positioned to endure, allowing future generations to spend more time with the people they love, enjoying the things they love to do.

Position Description

recteq is seeking an Email Marketing Specialist to manage and execute recteq’s email programming, working with external agencies and internal cross-functional teams to increase CRM audience, engagement and revenue. The recteq community is an essential part of the brand’s success, and being able to engage the right segments of this audience with the right message at the right time via email will be critical to success. This role will also be responsible for leading various internal marketing processes, including packaging and point of sale creative development, brand event planning, and promotional communications. Reporting to the Brand Marketing Director, the Email Marketing Specialist will be an integral part of the day-to-day marketing activity for the company, with exposure across media, creative, production and social functions as well as other inter-company groups in product development, tech, operations, and customer service.

Applicants should have direct experience building email marketing campaigns from strategy and segmentation to drafting emails and analyzing results. Applicants should also be self-starters and detail oriented, with an eagerness to learn and improve across broad set of marketing skills. This position will have high growth potential as the marketing team continues to expand and specialize. Occasional travel plus night and weekend hours may be required in support of certain marketing events.

Job Responsibilities:

• Contribute to the development of targeted email campaigns, working alongside Marketing Director to understand creative needs, target groupings and performance tracking
• Develop email segmentation strategy based on consumer trends and email performance data
• Coordinate the planning of internal and external recteq brand events, including recteq Fest, retail support and recteq Academy, assisting in on-site execution when required
• Track budgets, resource allocation, vendors and office assets as part of event management, reporting on status to Marketing Director and ensuring all deadlines are met
• Assist in the briefing, development and implementation of creative assets for paid media, organic channels, social content and retail
• Manage various marketing project trackers, working across production, marketing services and social teams to ensure clear communication and timely delivery
• Align with internal performance marketing staff to plan and assist in creation of content for specific paid campaigns, channeling media feedback back to creative teams

Job Qualifications:

• Bachelor’s Degree from an accredited university
• 3+ years working in relevant brand/marketing function with focus on email execution
• Experience with Klaviyo or similar software a plus
• Proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint)
• Understand of video/photo production and social media management a plus
• Excellent interpersonal and organizational skills
• Ability to analyze data and work in excel
• Ability to effectively prioritize and execute tasks while under pressure
• Strong project management skills with successful end-to-end project implementation
• Comfortable in a fast paced, self-starter environment with a “can-do” and go-getter attitude

Total Rewards:

We offer competitive compensation and benefits programming including:

• Medical
• Dental
• Vision
• 401k match
• Paid Time Off
• Short Term Disability
• Long Term Disability
• Life insurance
• Accidental Death & Dismemberment
• Flexible Spending Accounts
• Employees Assistance Program
• Virtual Urgent Care
• Virtual Mental Health
• Paid Holidays
• A unique, fun culture
• And lots of great food!

Placement within the hiring range is based on factors such as skills, industry experience, and location.