Welcome to Sanrio!

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters, including My Melody, Kuromi, Pochacco, and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy—that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has inspired a broad spectrum of unique products and experiences.

Sanrio is looking for a Social Media Specialist who can support the Brand Marketing team in the areas of social media, strategy, analytics, content development, and community management. Seeking a dynamo who will help ensure the Brand is properly represented to consumers, influencers, and partners. A true team player who will collaborate with internal team members/departments on branded campaigns for social media, analytics, content, community management, and be on top of the latest trends and best practices related to social media. 

If these attributes sound like you, AND you are ready to hit the ground running to make an impact from day one, please read on to learn more about this opportunity. Qualified candidates, please apply using the link. We are excited to meet you!

The Details (AKA: Job Responsibilities)

Social Media, Strategy Development and Analytics

• Assist in ideating and implementing social media strategies to grow followers, increase engagement, and boost brand awareness.
• Assist with pulling key stats and metrics for monthly and quarterly campaign reports and recaps.
• Prepare campaign decks and presentations on behalf of the social media team.
• Help track and analyze metrics to inform content strategy and identify areas for improvement to guide future content development.
• Help track and analyze influencer marketing campaigns to measure impact and ROI.
• Stay informed on the latest trends, tools, and updates in social media, especially up-and-coming apps, to ensure Sanrio remains relevant and innovative in the social media space.

Social Media, Content Development

• Create and edit scroll-stopping content that captivates, increases engagement, and reaches new audiences across social media platforms.
• Assist with copywriting, scheduling, posting, and monitoring branded organic content for Sanrio’s Social Media platforms, including, but not limited to, Facebook, Instagram, X, TikTok, Snapchat, Pinterest, Behind the Bow Facebook Community, and YouTube.
• Submit Creative Service Requests (CSR) on behalf of the Social Media team.
• Helped develop creative briefs in relation to influencers/content creators' marketing campaigns.
• Assist with uploading and organizing all content on Marketing Dropbox and/or SharePoint.
• As needed, assist with capturing social content at various photoshoots, video shoots, and events with internal and external partners.
• Procure samples and props for various projects. Help coordinate transporting and/or shipping products for photo and video shoots and prize fulfillment.
• Help to review and approve Content and Digital Gaming submissions on Airtable in a timely manner.

What do YOU bring to the table (AKA: Experience, Skillset & Personal Attributes)

• 3+ years experience in Marketing, Social Media, and Content Creation preferred.
• Active participant across multiple Social Media channels and experience with Instagram, Facebook, X, Snapchat, YouTube, Pinterest, TikTok, etc.
• Proficient in MS Office (Excel, Word & PowerPoint, Outlook).
• Experience with social media management tools/platforms (Khoros, Later, Hootsuite, etc.).
• Background in content creation, photography, videography.
• A team player who takes direction as necessary and works professionally and collaboratively with internal/external business partners.
• Must possess excellent organization/prioritization, problem-solving, be nimble, and have the ability to multi-task in a fast-paced environment to handle multiple projects and meet tight deadlines.
• Ability to attend events and travel (at least 30%) required.
• Enthusiasm and affinity for the Sanrio brand and characters; knowledge of pop culture a plus.
• Knowledge and proficiency in Airtable a plus.
• English/Japanese bilingual skills a plus.

*Even though this is a hybrid position, candidates must be located in Southern California and able to work in our Torrance office at least 2 days per week.