POSITION OVERVIEW:

MasterCraft Boat is seeking a highly motivated and creative Marketing Content Intern to join our team. As a Marketing Content Intern, you will have the opportunity to work closely with our marketing professionals and gain valuable hands-on experience in the boating industry. This internship provides an exciting opportunity to contribute to various marketing campaigns and strategies.

Duties Include:

• Reach out to people who have submitted compelling stories for supporting photos and update featured stories on the website
• Write occasional blog article for the stellar stories, taking into account SEO
• Interview local dealer and brainstorm content ideas and content strategy for MasterCraft dealerships; execute with local dealer and build a case study or a “how to” to support dealer network using local dealer examples
• Research top searched voice-command queries, YouTube searches and Google Search phrases related to “how to” or boating related topics
• Manage the Knowledge Center to include answers to common inquiries to better connect with customers
• Support Marketing Coordinator with managing events and initiatives.
• Creatively brainstorm ideas that connect the factory to the customer in a more meaningful way

The Essentials:

• Basic understanding of the boating industry
• Proficiency in Microsoft Office suite (Excel, PPT, Word)
• Strong photography and videography skills
• Basic to intermediate knowledge of Adobe Photoshop
• Creative and analytical problem-solving capabilities
• Detail oriented and organized, with an eye for good creative
• Possess strong writing and communication skills
• Must be authorized to work in the United States without visa sponsorship by MasterCraft
• Must be willing to work in Knoxville, TN

The Nice To Haves:

• Basic knowledge of content management systems (CMS)
• Experience in the boating industry or knowledge of the MasterCraft brand