We are seeking an exceptional marketing leader to drive Italic's continued evolution as a premium lifestyle brand. As we redefine modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling our business while maintaining our brand's elevated positioning and strong unit economics.NOTE - This is an intensive individual contributor role for someone who thrives on driving measurable results and shaping business success.Your primary focus and majority of time will be spent on paid media buying.ResponsibilitiesStrategy & Brand GrowthDevelop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisitionLead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voiceDesign and implement testing frameworks to optimize conversion while preserving our luxury market positioningPartner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aestheticPerformance & AnalyticsOwn key performance metrics including CAC, ROAS, and customer LTV across channelsBuild and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)Develop comprehensive reporting systems to track growth initiatives and inform strategic decisionsScale successful programs while maintaining strict profitability requirementsCross-Functional LeadershipCollaborate with product and merchandising teams to align growth strategies with new collection launchesPartner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voiceWork closely with finance to optimize spending and maintain profitable unit economicsGuide email and CRM strategy to foster long-term relationships with our premium customer baseRequirementsExperience5+ years of growth marketing experience, preferably in premium/luxury DTC brandsProven track record of scaling profitable customer acquisition programsDeep expertise in performance marketing across paid social, search, and emerging channelsExperience marketing to affluent consumers with sophisticated tasteTechnical SkillsAdvanced proficiency in analytics platforms (Google Analytics, Looker, etc.)Expert-level knowledge of paid media platforms including Meta, Google, and TikTokStrong understanding of email marketing automation and CRM systemsAbility to analyze complex datasets and translate insights into actionable strategiesEssential QualitiesRefined aesthetic sensibility and understanding of luxury consumer psychologyOutstanding analytical capabilities and attention to detailProven ability to thrive in fast-paced, metrics-driven environmentsExceptional communication skills and cross-functional collaboration abilitiesNatural drive for excellence and continuous optimization#J-18808-Ljbffr