Job Description Position Summary The Associate Product Marketing Manager works collaboratively to develop and maintain marketing tools, sales training programs, and marketing communication materials that promote the launch and ongoing sales efforts for Large Volume Pump (LVP) technology. This position is responsible for working closely day-to-day with the Global Product Manager on the LVP portfolios and will work with the global commercial team to monitor market trends, build collateral, messaging, branding, pricing strategies, and recommend product improvements and roadmap enhancements that accelerate category growth and product adoption.
Essential Duties & Responsibilities - Develop product knowledge and function as a resource for customers, Sales, and Contracts personnel. It requires understanding, collaborating with and influencing key corporate stakeholders, including R&D and operations/production.
- Work with the Marketing organization to provide input to product design, development and release process for LVP products.
- Support Marketing, Sales and clinical support teams through the development and maintenance of various marketing collateral, including field training presentations, online and printed marketing content, and demos, including the maintenance of our digital sales enablement tools.
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, features, underlying technology, etc. to establish technical differentiation and feature/benefit statements.
- Monitor competitor activity and current industry/clinical activity through published papers, studies, and media.
- Identify opportunities to enhance existing product offerings and communicate to the upstream product development team.
- Provide product knowledge and training to internal stakeholders
- Help establish our trade show presence, messaging, and salesforce training
- Respond to and support RFP and RFI requests for the Large Volume Pump platforms
- Administer our RFP response tools with CQI efforts, including RFP debriefing and analytics
- Develop and analyze reports from our CRM tool, competitive and current install base reports
- Work on special assignments as they arise
Knowledge, Skills & Qualifications - Excellent verbal and written communication skills with the ability to adapt and articulate the ICU Medical portfolio value proposition to a variety of decision makers
- Proficient in Excel, Word, PowerPoint, and Outlook
- Background in medical device marketing is highly desired
Education and Experience - Bachelor's degree from an accredited college or university is required; additional consideration for an MBA and/or technical undergraduate degree
- Prior product management experience is preferred but not required.
- 2+ years in product marketing with understanding of current marketing and communication trends
Minimum Qualifications - Must be at least 18 years of age
Travel Requirements - Typically requires travel 5-20% of the time
Physical Requirements and Work Environment - This is a largely sedentary role
- This job operates in a professional office environment and routinely uses standard office equipment
ICU Medical provides a comprehensive total rewards package that includes:
- Competitive financial benefits, including a generous 401(k) match and (for eligible roles) our Annual Incentive Plan
- A wide range of benefit options at affordable rates
- Additional perks to assist employees with their work-life effectiveness, such as Paid Time Off, Company Holidays, and Tuition Reimbursement
Additional information on health and welfare benefit offerings can be found at
Salary Range - $65,000 - $129,000
The salary range displayed represents the annual base salary we reasonably expect to pay for this role. The actual salary may vary (differ) based upon various factors, including, but not limited to, relevant experience, skills, education, licensure/certifications, and geographic location.