Role Overview:

This role is ideal for someone who lives and breathes social media, understands platform trends, and knows how to optimize content for maximum reach and engagement. The ideal candidate will have deep YouTube experience, excellent attention to detail, and the ability to strategize and execute high-quality social media content.  This is an onsite position based in Waxhaw, North Carolina.

Key Responsibilities:

Social Media & Community Engagement:

• Manage and grow our YouTube, Facebook, and TikTok channels.
• Stay on top of trends and strategize content to maximize engagement.
• Engage in real-time interactions with the audience, including replying to comments and DMs.
• Develop relationships with influencers and community members through social interactions and strategic outreach.
• Ensure content is optimized for each platform, including titles, thumbnails, descriptions, and hashtags.
• YouTube & Content Production:
• Serve as YouTube Channel Manager, overseeing all aspects of video publishing.
• Create compelling titles, descriptions, and thumbnails (either managing a designer or producing them in-house).
• Research and craft SEO-driven video descriptions.
• Manage multiple thumbnail variations per video to optimize for clicks and engagement.
• Analyze video performance analytics and adjust strategies accordingly.
• Ensure video content is uploaded and scheduled with precision.

Video & Story Content Management:

• Capture and curate stories and shorts from mobile devices, formatting them correctly for social platforms.
• Manage and post raw content, ensuring smart and strategic distribution.
• Handle basic camera work and small production tasks as needed.
• Sponsorship & Monetization:
• Explore potential sponsorship opportunities and collaborations to expand revenue streams.

Qualifications:

• Previous experience in a similar role. Be prepared to share examples, case studies, and your portfolio.
• Proven experience managing YouTube, Facebook, and TikTok at a high level.
• Strong understanding of social media trends, analytics, and growth strategies.
• Ability to write compelling video titles and descriptions with SEO in mind.
• Proficiency in content scheduling, audience engagement, and influencer outreach.
• Knowledge of thumbnail strategy and ability to manage or create compelling thumbnails.
• Ability to capture and post stories and shorts from a mobile device.
• Experience with video analytics and performance tracking.
• Extreme attention to detail when posting content.

Equal Opportunity Employer:

We are an Equal Opportunity Employer. We welcome and encourage applications from individuals of all backgrounds, races, ethnicities, genders, abilities, and orientations. We believe in creating a diverse and inclusive workplace that reflects the diversity of our community.

Disclaimer:

We have reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

This is an onsite position based in Waxhaw, North Carolina that requires flexible hours, including weekends.