Senior Marketing Manager, Medicare

job
  • Blue Cross Blue Shield of Massachusetts
Job Summary
Location
Boston ,MA 02298
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
04 Feb 2025
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Job Description

Qualifications 7+ years of experience in consumer marketingExperience leveraging customer research to derive segment insightsOutstanding communication and presentation skills for multiple management levelsAbility to multi-task in a dynamic environment and meet tight deadlinesBS/BA requiredOutstanding attention to detail, internal stakeholder management, and ability to handle multiple projects in a fast-paced environmentExtremely strong marketing project management, with ability to problem solve creative, timeline, and strategy decisions grounded in facts and dataHigh school degree or equivalent required unless otherwise noted aboveResponsibilities This role will focus on developing and executing Medicare strategies to meet our segment goalsThis individual will partner with multiple business partners in Medicare Sales, Product, Ops, Consumer Experience and Digital to understand our business objectives and turn those into successful strategic marketing campaignsReporting to Director, Strategic Marketing, provide marketing thought leadership and translate business objectives into successful go-to-market campaigns for key growth segmentSupport initiatives focused on Member Experience, Star Ratings and Annual & Open Enrollment periodsProvide marketing support for Sales channelPartner with cross-functional teams (internal and agency) on execution and optimization of in-market campaignsStrong project management skills to ensure delivery of compliant and legal marketing materials in a highly regulated industryManage Marketing Manager providing guidance to ensure on-time delivery of critical mandated communications to marketUtilize and track marketing spend and optimize allocated budget based on results and prioritized needs of the company and the business unitBenefits Salary Range: $119,610.00 - $146,190.00An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordabilityThis job is also eligible for variable payWe offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employeesNote: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinableThe amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law#J-18808-Ljbffr