Company descriptionPublicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across truly value.OverviewYour Impact & Key Responsibilities:Why we are looking for youBrands fascinate you, and you love that people can develop a relationship with them. You dream of being a successful marketer and know a lot of interesting and relevant trivia.You enjoy collaborating with people and building relationships.You have some relevant (if not exact) experience in B2B, marketing, and Tech services.You are interesting, consistent, and deliver on your commitments.What you will enjoy in this roleYou will be part of an organization and team that is invested in learning as much as doing.You will be a part of a team that is collaborative, dependable, and self-sufficient on marketing and communication skills.What you will doWork closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search.Work with the marketing ops team to achieve on-target execution and measurement against tangible goals.Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPIs, and lead generation.Budget management. Conceptualize and oversee monthly/quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on-brand.QualificationsYour Skills & Experience:Graduate in a Marketing domain.2 years of relevant experience. Understanding of the India technology and services market.Some hands-on experience of the overall inbound and outbound ecosystem, including building digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing.Familiarity with:Marketing / CRM platforms.Landing page optimizations.Analytics and tracking (UTMs, GA, GSC).User flows/behaviors in Google Analytics.In-house data to draw insights & recommend incremental improvements.Understanding of PPC/display/programmatic for use in campaigns.Event management and execution - Online/offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results.Familiarity with experience and relationships in the relevant publisher and events ecosystem in India.Quantitative skills & Presentation skills.Additional informationGender-Neutral Policy.18 paid holidays throughout the year for NCR/BLR (22 for Mumbai).Generous parental leave and new parent transition program.Flexible work arrangements.Employee Assistance Programs to help you in wellness and well-being.#J-18808-Ljbffr