We are seeking a motivated and creative Marketing Assistant to join our skilled nursing facility's team. This role involves collaborating with our in-house staff and corporate marketing team to design, implement, and manage innovative marketing initiatives. You will play a key role in connecting our facility with the community, driving engagement through strategic outreach and digital marketing efforts.
Responsibilities:
Build and maintain professional relationships with hospital personnel, case workers, and community partners.
Act as the primary liaison between the facility and community groups/agencies to strengthen partnerships.
Collaborate with the corporate marketing team to develop and implement effective marketing campaigns tailored to the facility's goals.
Create and design visually compelling marketing materials using tools like Canva.
Plan and execute facility events, community workshops, and media campaigns to enhance public awareness.
Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) using tools like Meta Business Suite or Hootsuite to schedule, monitor, and analyze content performance.
Represent the facility at local networking and marketing events to foster community engagement.
Maintain a detailed log of all referrals and community outreach efforts using the latest software tools.
Track and manage contracts, invoices, and media-related payments to ensure smooth operations.
Conduct regular marketing meetings to report campaign performance and suggest areas for improvement.
Provide data and insights for monthly QAPI (Quality Assurance and Performance Improvement) meetings.
Stay updated on digital marketing trends to implement innovative techniques.
Handle other duties as assigned to support the marketing team's success.
Requirements
Bachelor's degree in marketing, Communications, or a related field (or equivalent experience).
Proficiency in Canva and social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer).
Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, etc.) and their best practices for driving engagement.
Excellent written and verbal communication skills with attention to detail.
Ability to juggle multiple tasks while meeting deadlines.
Passion for community outreach and creating meaningful connections.
Benefits
Competitive weekly pay.
Opportunities for professional development and skill-building.
A chance to be part of a dynamic team focused on community impact and quality care.