Job Description
Important: This is a hybrid position requiring 2 days per week in our Boston or Wakefield, MA office.
How You'll Make an Impact
The Email Marketing Campaign Manager will be a key player in driving customer engagement and revenue growth through innovative and impactful email campaigns. You will report to the Email Channel Lead and will collaborate closely with cross-functional Marketing and Sales teams to craft and execute engaging email campaigns that nurture leads, reactivate lapsed prospects, and foster long-term client loyalty. This includes overseeing the entire process of email campaigns, from planning and audience segmentation and writing compelling briefs, to creative development, testing, and deployment. This role offers the opportunity to work on exciting and impactful projects across Epsilon's products and solutions, and within multiple industry verticals.
What You'll Achieve

• Concept and execute email campaigns for lead generation, nurturing, retargeting, database growth, and other key business goals. Maintain an email content calendar and collaborate with cross-functional teams.
• Work closely with Product Marketing, Marketing Operations, Creative, and Sales teams to develop email strategies that focus on the audience, build customer journey canvases, create compelling content, and ensure cohesive marketing efforts. Write clear and compelling strategy and creative briefs to guide these efforts.
• Partner with Performance and Marketing Operations teams to effectively segment and build audiences, monitor lists, and personalize email content for better engagement.
• Conduct A/B tests and other experiments to continually refine email marketing tactics.
• Monitor, analyze and report on email campaign performance metrics to optimize future campaigns and improve ROI.
• Ensure all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM.
• Stay updated on industry trends and best practices to implement innovative email marketing techniques.

Who You Are

• What you'll bring with you:
  • Bachelor's degree in marketing, Business, Communications, or a related field.
  • Minimum 3 years of email marketing experience, preferably within a B2B environment, focusing on lead generation and nurture.
  • Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
  • Experience working with Email Service Providers (ESPs), CRM and marketing automation tools (e.g., Eloqua, Salesforce, Marketo, Hubspot, etc.) and building customer journeys.
  • Experience crafting strong strategy and creative briefs.
  • Understanding of HTML and CSS.
  • Experience in CRM best practices, including segmentation strategy, list hygiene, end-to-end campaign management, automation optimization, testing strategy, and template creation.
  • Excellent project management and interpersonal communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Results-oriented with a focus on continuous improvement.
  • Ability to adapt to changing priorities and work effectively in a fast-paced environment.
  • Capable of managing multiple projects simultaneously while meeting deadlines.
  • Proven ability to proactively identify and resolve challenges.
  • Experience collaborating effectively with colleagues in virtual environments across different time zones.
• Why you might stand out from other talent:
  • Experience with A/B testing and multivariate testing methodologies.
  • Proven ability to develop and execute highly successful email campaigns that exceed key performance indicators (KPIs).
  • Experience with data visualization tools and creating compelling data reports.
  • Strong understanding of marketing automation platforms beyond basic campaign execution (e.g., advanced segmentation, predictive modeling, journey orchestration).
  • Experience with email marketing in a fast-growing, dynamic environment.
  • Passion for email marketing and a desire to stay up-to-date on the latest industry trends and technologies.

Additional Information
When You Join Us, We'll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 14 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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