Funko Overview Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters. But what does Funko do? Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world. Mondo is a pop culture brand, built for collectors. We work with incredible artists who share our passions to create posters, soundtracks, toys, and more – products that share a rare, unexpectedly vivid, and timeless quality. Originally founded in Austin, TX, our Mondo team now collaborates across the country, with an office in Burbank (and Seattle?). What You’ll Do As a Senior Manager, Marketing , reporting to the General Manager, this role is responsible for leading the creation of all strategic marketing plans for Mondo product launches and brand initiatives. The Senior Manager, Marketing will work closely with cross-functional teams to align on messaging, goals, and objectives, then work with those teams to develop engaging outbound marketing campaigns aligned to those objectives. Equal parts strategist and project manager, the ideal candidate can analyze data and insights to inform the plan, while also understanding human truths that serve as the backbone for meaningful, sticky marketing activations. They see the world through a consumer lens and create programs that resonate with the right audience, at the right time while guiding the channel marketing functions as they build into the holistic strategy. They are tapped into pop culture, fandom and the modern media landscape, always pushing through and pushing forward while bringing others along. The ideal candidate for this role is a natural collaborator and communicator, able to lead through influence and balance priorities of multiple teams. They excel in fostering open and progress-driven dialog, always seeking creative solutions in a complex and dynamic business environment and a multi-layered, multi-regional organization.Responsibilities Lead the Marketing Team in the development of comprehensive marketing plans for product launches and ongoing support of new feature rollouts and seasonal events.Write strategic, insights-driven marketing briefs taking inputs from various functional areas and collaborating on the final draft across stakeholders.Create and collaborate on campaign goals and KPIs that deliver against business, channel, and fan growth/engagement goals.Partner deeply with product teams to gain an in-depth understanding of key product features, promotions, and target performance metrics. Communicate this information to marketing teams and serve as a product champion within Marketing for PR, Social Media, Licensing, Online Marketing, and Digital Advertising teams.Establish best practices for marketing campaign planning, change management, Key Performance Indicators (KPI’s) and dashboard reporting.Facilitate cross-channel activation brainstorms and regular planning meetings to deliver omni-channel campaigns that resonate with our target consumer groups.Manage agency partners, as needed, to strategize, concept, plan and/or execute programs or program components.Lead marketing interface with licensing team; producing regular marketing plans and debriefs to license partners, submitting materials for approvals.Strategic Leadership in Marketing & Business Development : Elevate marketing efforts by developing and executing comprehensive strategies that align with overall business objectives. Drive business growth through identifying new market opportunities, forging strategic partnerships, and expanding revenue streams. Oversee all facets of marketing, from brand positioning to customer acquisition, while integrating business development initiatives to ensure sustained long-term success.Manage 3 Direct Reports: Email Marketing & Copywriting Manager, E-Commerce Manager, & Social Media Manager.“Dotted Line Managing” 2 Graphic Design Team members on a day to day basis for Marketing & Advertising needs of the business.Budget Creation, Ownership, and Management : Develop, own, and maintain the comprehensive budget for the entire Marketing department. Ensure alignment with business objectives by carefully allocating resources, monitoring expenditures, and optimizing financial performance to maximize ROI.Cross-Functional Project Management : Lead and manage multiple projects that span across Marketing, Product Development, Creative, and Sales & Logistics teams. Ensure seamless collaboration, clear communication, and timely delivery of initiatives by coordinating efforts, setting priorities, and aligning project goals with overall business strategies.Event Planning & Execution : Collaborate with the larger events team to plan and execute event participation, including selecting events, coordinating product exclusive Marketing (online and in-person), product selection for on sale at event, staffing, scheduling, setup and teardown, off-site brand activations, and annual event budgeting.Communications & Public Relations : Interface daily with the in-house PR team and external agencies to coordinate press materials and assets. Approve all branded communications related to product releases and business activities. Manage budgeting for PR activations and events.Paid Advertising Strategy : Work with the in-house team and external agencies to create and execute a strategic mix of paid advertising for new products and evergreen items. Oversee daily monitoring of ad performance and metrics to ensure effective customer engagement.Social Media Strategy & Commercialization : Strategize and plan content calendars for weekly releases, major PR and event-based initiatives, and the development of new channels. Focus on commercializing social media to maximize brand efficiency and customer attraction.Email Marketing Oversight : Plan weekly marketing emails that inform subscribers about new products, brand event attendance, special website sales, and more.Web Merchandising & Strategy : Strategize and plan the website’s appearance and functionality, including weekly product drops, holiday/themed activations, and ongoing product merchandising. Ensure continuous rotation and optimization of products on the website.What You’ll Bring 5+ years’ proven experience as a Marketing Manager, preferably with a global brand.Skilled storyteller with a strong understanding of full funnel marketing tactics and channels that deliver the story to the consumer.Experience in understanding and utilizing consumer insights, sales metrics, pop culture, consumer trends and other inputs to inform briefs.Broad knowledge of consumer marketing and digital marketing. Solid experience generating and gaining momentum for high-impact ideas.Ability to work with a wide range of skillsets ranging from the technical to the creative. Must be a team player able to build strong cross-departmental relationships.A pragmatic big-picture thinker that can reconcile analytical and creative forces for the purpose of achieving optimal business outcomes.A calm problem-solver when faced with deadlines and conflicting pressures.A positive outlook and solutions-oriented person who sees the “glass half full” even when obstacles may seem daunting.Demonstrated ability to self-motivate, with an enthusiastic spirit for team collaboration.Exceptional communication and presentation skills.An interest and appreciation of standard processes and systems.Interest in film, television, and pop culture in general is a big plus.Respect for creativity, art, and design.Proficiency with Mac OS and intermediate Adobe Creative Cloud skills (Illustrator, InDesign, Photoshop).BA/BSSalary Information The base salary range for this position in the selected city is $105,000 - $130,500 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. What Funko OffersFunko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Work Environment The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. This position is based in Everett, WA (HQ) or Burbank, CA.#J-18808-Ljbffr