We are looking for a few California market managers who have their thumb on the pulse of their city or local area to represent Ola Sol in the CA market. Previous alcohol sales experience not required, but we are looking for natural salespeople who love hitting the streets and hunting for new business.
This is a once in a lifetime opportunity to sell a new product and open a new category simultaneously - you have zero competition!
You will be responsible for achieving volume and distribution goals within your territory. Opportunity to hire & train their own sales team once they've established the market.
What you'll be doing
Education! Telling the Ola Sol story to reps, retailers, bartenders and drinkers. Creating cocktail programs that are easy to implement and will drive volume. Being an evangelist for agave wine and Ola Sol in particular.
Working hand in hand with our amazing distributor to open new accounts, drive volume in existing ones, and make sure re-orders keep coming. You are the tip of the spear in terms of introducing Ola Sol to the market.
Establishing plans and strategies to expand the customer base, and contribute to the development of training and educational programs for customers.
Responsible for making market calls (both on- and off-premise) at a minimum of 4 days per week in market
Responsible for building and owning relationships through all levels of management with distributor + accounts
Developing cocktail plans and sales strategy for the market that meets company sales goals and profitability
Create and conduct education & sales presentations and brand building efforts
Assist in the development and implementation of marketing plans as needed
Assist in developing and implementing monthly sales plans which includes financial, volume, and distribution objectives
Manage depletion and distribution objectives for the retail channel
Manage assigned budgets including incentives, travel & entertainment and other departmental expenses.
Provide timely feedback to senior management regarding performance
Ensure all sales practices are compliant with state & company policies/law
Who You Are
Preferably 2 years or more years of outside sales experience. You know how and love selling products face to face. You can turn a stranger into an ally within minutes.
Passion for wine & agave spirits. You know how to make a margarita and enjoy talking about it.
You have an entrepreneurial spirit and exhibit a passion for the industry and new products.
You have a strong understanding of customer needs, market dynamics and requirements
You're able to multitask and handle daily deadlines
You're able to be both strategic and tactical from managing distributors and sales personnel to calling on accounts
You're well organized with ability to work both independently and within team environment
You're results oriented, innovation, strong problem solving and negotiation skills
You're able build and maintain customer relationships
You're a creative thinker who is eager to innovate & strategize in order to achieve commercial goals
You're comfortable using Google Suite (gmail, sheets, docs, slides)
Compensation
In addition to base salary, uncapped bonus based on meeting KPIs, but expect range to be 15 - 25% of salary
Meaningful equity stake, vested over 4 years