About the Role We are seeking a highly skilled and experienced Senior Manager of Trigger and Lifecycle Email to join our Retention Marketing team. The ideal candidate will have a proven track record in building and scaling trigger and lifecycle email programs with a customer-centric approach. This person will be responsible for developing, executing, and optimizing email campaigns that drive customer engagement and retention. The Senior Manager will work closely with data and external vendors to refine program outcomes and achieve business goals. What You'll Do

Lead the trigger & lifecycle program: Manage, build, and optimize the end-to-end trigger and lifecycle program.

Lead the email and SMS acquisition initiatives : Develop and execute strategies aimed at driving file growth within the retention channel, and monitor the file to ensure monthly and yearly goals are met.

Analyze customer data: Identify key segments and opportunities for targeted customer journeys.

Manage and optimize automation tools and platforms: Ensure efficient and effective campaign execution.

Utilize data and analytics: Provide insights and recommendations for continuous improvement.

Work with external vendors: Enhance email program capabilities and outcomes.

Stay up-to-date with industry trends and best practices: Ensure the email marketing strategy remains cutting-edge.

Obsess over our consumers from day one: Ensure all strategies and campaigns are consumer-centric.

Who You Are

Proven experience in growing trigger and lifecycle email programs with a successful track record.

Experience in building and scaling programs.

Strong analytical skills and a passion for working with data.

Proficiency in email marketing platforms and automation tools.

Excellent communication and collaboration skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience working with external vendors and managing vendor relationships.

Preferred: Experience with direct to consumer brands or brands with a very strong digital-first presence.

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