Get AI-powered advice on this job and more exclusive features.This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range

$200,000.00/yr - $290,000.00/yrGrowth Strategy:

Develop and execute a comprehensive marketing strategy to drive customer acquisition, retention, and revenue growth. Manage budgets and optimize marketing plans for maximum impact.Brand Management:

Lead brand evolution, ensuring alignment with consumer needs. Develop compelling brand narratives and campaigns across all channels.Performance Marketing:

Drive digital marketing initiatives, optimizing customer acquisition costs. Leverage data insights to enhance conversion and retention.Campaign Development:

Oversee seasonal, promotional, and evergreen campaigns. Ensure brand cohesion and effectiveness in all marketing materials.Lifecycle Marketing:

Implement strategies to increase customer retention and maximize lifetime value through targeted communication and personalized experiences.Team Leadership:

Lead and mentor a 7-person marketing team, fostering innovation, collaboration, and accountability.Cross-Functional Collaboration:

Work with leadership, agencies, and internal teams to support product launches, drive insights, and ensure compliance.Market Trends & Innovation:

Stay informed on competitive practices, digital marketing trends, and new technologies to optimize marketing efforts.Performance & Reporting:

Track key KPIs (CPA, LTV, retention, conversion rates) and ensure efficient marketing spend with insightful reporting.Qualifications & Skills:Education:

Bachelor's degree in Business, Marketing, or related field preferred.Experience:

15+ years in digital marketing, 5+ years managing teams. Strong track record in performance marketing, brand strategy, and customer retention in a DTC subscription business.Skills:

Expertise in CRM, analytics platforms, budget management, and data-driven decision-making. Strong leadership, strategic thinking, and collaboration abilities.Seniority level

ExecutiveEmployment type

Full-timeJob function

Marketing, Advertising, and ProductionIndustries

Retail, Online and Mail Order Retail, and Advertising Services

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