Senior Product Marketing Manager, Industry Marketing

About the Job:

LaunchDarkly is seeking a Senior Product Marketing Manager, Industry Marketing to lead our marketing efforts for priority industries. This high-impact role is ideal for an experienced Industry Marketer who is passionate about understanding our customers, the challenges they face, and the use cases they care about, and tell their stories both internally and to the market. You will also partner closely with Demand Gen and Sales to craft our industry playbook and define and execute on campaigns and content to drive pipeline.We’re looking for a self-starter with technical curiosity, a customer centric approach to work, and experience creating high-impact industry playbooks. You will ultimately be the voice of the customer across key industries and drive awareness of how customers leverage LaunchDarkly to transform their business.Responsibilities:

Industry Insights:

Develop an in-depth understanding of our priority industries, including buyer needs, challenges, workflows, and use cases.Craft Compelling Messaging:

Craft differentiated messaging based on user research, industry insights, and product knowledge.Thought Leadership:

Serve as the go-to expert for industry insights and strategy, taking a leadership role at relevant external events and customer engagements.Content Creation:

Build high-impact assets, such as blogs, persona docs, ROI content, web content, and sales collateral, to support Sales and Marketing in driving product awareness and pipeline.Collaborate on Campaigns:

Partner with Demand Gen on industry and ABM campaign ideation and execution to drive lead generation.Sales partnership:

Serve as the industry subject matter expert for the field, including enabling reps to have compelling conversations with industry buyers and engaging directly on high-value strategic deals.Qualifications:

7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer softwareWest-Coast Based (Bay Area Preferred)Demonstrated track record of building successful industry marketing programs and developing and executing a thoughtful content strategy.Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.Ability to build relationships and influence across all levels of the organization, especially the field.A bachelor of science in engineering, marketing or a degree in business preferred.Experience marketing products to a developer audience is a plus.About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare 'big-bang' technology migrations.The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:Improving the velocity and stability of software releases, without the fear of end customer outages.Delivering targeted experiences by easily personalizing features to customer cohorts.Maximizing the business impact of every feature through the ability to experiment and optimize.Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types.Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability.At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company.

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