Takeda Pharmaceuticals Global Brand Lead, Director

Location:

Boston, MassachusettsAbout the role:This leader is the first Global Brand Leader for this indication and will play a critical role in establishing the brand strategy and preparing the regions/LOCs for launch success.You will lead the IgAN indication of our promising pipeline CD-38 program in development in multiple indications. Maximize the value of the asset in IgAN by shaping the development of the global commercialization strategy. Lead a fully integrated cross-functional team and work in close partnership with regions and key countries to develop the optimized cross-functional global launch plan. Lead growth initiatives that enable a successful launch and future life-cycle management.How you will contribute:Be the single commercial point of accountability on this indication.Create and evolve the TPP, input in the clinical development plan, protocol and integrated evidence plan in support of TPP.Work in close collaboration with the other indications leads to maximize the overall Franchise.Generate actionable market and patient insights for priority market to uncover needs and inform strategy and ensure continuous scanning of competitive landscape and market dynamics evolution to refine strategy as needed.Translate the asset’s leading science into product strategies, uniquely positioning our organization to improve patients’ outcome and contribute to Takeda’s growth.Ensure country level engagement on the commercial strategy, launch excellence, and competitive preparation.Lead the development of fully integrated cross-functional plan to ensure organizational readiness, access across regions and successful launch.Partner with insights and analytics team, finance team and regions to support the development of long and medium range plan and appropriate resource allocation to support best in class launch preparation.Support all relevant sub-teams and input into their deliverables as needed.Serve as brand champion.Establish global brand identity, campaign and key messages with view for others indications.Define and implement growth driving marketing initiatives.Minimum Requirements/Qualifications:University degree in marketing/business or life sciences; advanced degree is a plus.10+ years pharma experience; specific experience in therapeutic area is a plus.Excellent communication/influencing skills.Seasoned marketer with in-line brand experience required (local or global).Launch experience required (local or global).Knowledge and experience with digital engagement among patients and HCPs.Business acumen, with a strong appreciation for cross-cultural and cross-functional differences.Ability to understand and interpret medical information; working knowledge of evidence based medicine.Requires approximately up to 25% travel, including overnight and international travel to other Takeda sites and meetings with external partners.More about us:At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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