Compensation Type

YearlyHighgate Hotels

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco, and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.Overview

The Area Director of Sales & Marketing is primarily responsible for leading and driving top line revenue strategy for customary sales related segments to include group and volume transient for the anchored property (serving as Director of Sales & Marketing), and additionally responsible for overseeing and managing area sales and synergies for other market hotels assigned. The individual is expected to stay ahead of market trends, market share movement, and ongoing competitive hotel analysis, while directing the property sales teams to ensure budgeted revenues are met or exceeded. The Area Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.This Area role is an ideal stepping stone toward gaining multi-hotel oversight experience in preparation for a larger regional oversight responsibility.Responsibilities

Responsible for leading and driving top line revenue for customary sales segments to include group and volume transient for the primary hotel, as well as providing oversight to the sales leaders at the other area hotels assigned.Assesses and reacts to market trends, market share, and the competitive hotel environment.Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives.Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting.Ability to understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply.Understand GEO source and ability to develop a plan to penetrate the primary markets.Develop and implement key segment strategy and manage key accounts (both existing and target).Design effective sales deployment schemes and market assignments.Develop sales goals designed to achieve budget and market share targets.Manage group pace measurement and set sales production goals.Manage sales activity and travel schedule.Take the lead and manage owner relations, communications, and expectations on behalf of Highgate Hotels for primary hotel as well as the other area hotels assigned.Qualifications

Bachelor’s degree in Hotel Management, Business, or Marketing preferred.At least a minimum of 5 years’ experience as a DOSM/sales leader, with prior hotel sales experience.Area/Regional sales oversight of multi-hotels preferred.Experience dealing with/communicating with ownership groups and asset management.Proficient in managing/using sales automation (i.e., DELPHI or alternative) and PMS systems.Experience working collaboratively with revenue management and operation teams.Well-rounded knowledge of all market segments and channel distribution sources, as well as ability to develop a strategic plan for each.Excellent communication and presentation skills.Strong interpersonal skills and ability to work in a team environment.Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.Must be proficient in MS Office including Word, Excel, and PowerPoint.Must be able to multitask and prioritize departmental functions to meet deadlines.

#J-18808-Ljbffr