Planet Interactive

is seeking a

Digital Marketing Consultant, specializing in the QSR space

to assist our client who provides a data collaboration platform for some of the world’s most innovative companies.We’re looking for a hands-on strategist with a passion for driving measurable change in marketing!Project Hours : 100 hrs total (could extend)Location : Remote (qualified candidates must be US Citizens working within the United States)Responsibilities:Craft an industry strategy by identifying opportunities between QSR and adjacent industries, prioritizing repeatable use cases, and estimating the growth potential.Define the key collaboration use cases and business outcomes for both sides of the marketplace.Deliver the vision, playbook, and requirements for a set of “templatized” use cases, including their associated data inputs and outputs, measurement dashboards, impacts on business KPIs, and guidance for pre-sales discussions.Qualifications:A storyteller: You know what marketing leadership, data science, and other key stakeholders care about, which dashboards are critical, and which business KPIs matter the most.A visionary: You can articulate how leveraging second-party data can transform the QSR industry and tie your value proposition to priority business KPIs beyond marketing.5+ years of experience presenting marketing strategies to C-suite executives in the QSR industry.Detail-oriented and data-driven: You understand how dashboards are built, presented, analyzed, and interpreted by different stakeholders.Experience collaborating with delivery platforms (e.g., Uber Eats, DoorDash) for marketing is a plus.Strong collaboration skills with data science teams to define and interpret QSR-specific experiments.Experience with Retail Media Networks is a plus.A strong understanding of BI tools.Experience with data cleanrooms is a plus.Seniority level

DirectorEmployment type

ContractJob function

MarketingIndustries

Food and Beverage Services and Mobile Food Services

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