Digital Strategist

About Mercury Broadband: Mercury Broadband is a leading provider of high-speed internet services to rural and underserved communities. As we continue to grow and refine our digital presence, we are seeking a strategic and data-driven Digital Strategist to lead our marketing campaign strategy across owned and social channels.

Position Summary: The Digital Strategist will be responsible for managing and optimizing Mercury Broadband’s owned channels, including web and social media, ensuring they align with broader marketing goals. This individual will work closely with agency partners to develop and execute digital campaigns, oversee website management, optimize Google My Business profiles, and collaborate on SEO strategies. The ideal candidate is a content-focused digital marketer who understands how to leverage digital platforms to engage target audiences effectively. This role will also require close collaboration with other members on the marketing team, to ensure best practices and brand consistency standards are applied across digital assets.

The Digital Strategist will be responsible for managing Mercury Broadband’s social media channels, including developing and maintaining the content calendar, working directly with field marketing to ensure our communities are consistently represented on our owned channels. This person will oversee content creation, curation, scheduling, and performance tracking while ensuring engagement with followers. They will also triage social media comments and messages, directing customer inquiries to the customer care team and sales-related inquiries to the appropriate sales representatives.

Location: Mission, KS - Onsite

Position Type: Full-time

Compensation: Competitive Pay

Travel : Up to 50%

Benefits: Comprehensive benefits package, including health, dental, vision, 401k with match, paid time off and paid holidays.

Application Requirements: Interested candidates must submit their resume, cover letter, and relevant work samples showcasing digital marketing and content strategy experience.

Key Responsibilities:

• Develop and oversee a comprehensive digital content strategy that aligns with Mercury Broadband’s business goals.
• Manage and optimize owned digital channels, including the company website, social media platforms, and Google My Business profiles.
• Work directly with field marketing to ensure content is consistently being curated from the communities in which we serve, and shared across our channels
• Manage marketing, sales and engagement KPIs and work closely with the Data Science team to measure performance, identify insights and optimize campaigns alongside an agency partner
• Develop and maintain a social media content calendar, overseeing content creation, scheduling, and performance tracking.
• Monitor and manage engagement across social media platforms, triaging customer inquiries to customer care and sales-related inquiries to the sales team.
• Collaborate with agency partners to create and execute digital marketing initiatives, including landing pages, paid media, and content campaigns.
• Work closely with agency partners on SEO strategies to improve website visibility and search engine rankings.
• Develop and implement social media strategies to effectively reach and engage specific target audiences.
• Monitor digital campaign performance using analytics tools, providing insights and recommendations to optimize results.
• Stay up to date on emerging digital marketing trends and tools to continually enhance campaign effectiveness.
• Collaborate closely with the Manager of Direct Marketing on campaign efforts to ensure alignment across marketing initiatives.
• Work closely with the Digital Designer to maintain brand consistency and high-quality digital assets.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3+ years of experience in digital marketing, social media management, or related roles.
• Experience managing social media platforms, content calendars, and audience engagement.
• Strong understanding of digital marketing best practices and web optimization strategies.
• Proficiency in PowerBI, Google My Business, Google Analytics, and other marketing tools.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication skills and ability to work cross-functionally with agency partners and internal teams.
• Highly organized with strong project management skills and attention to detail.
• A passion for digital marketing, staying ahead of trends and new opportunities

Preferred Qualifications:

• Experience working in the telecommunications or technology industry.
• Familiarity with CMS platforms such as WordPress.
• Basic knowledge of paid media strategy and digital advertising.
• Experience with CRM and marketing automation tools.

Physical Requirements:

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.
• Specific vision abilities required by this job include close vision requirements due to computer work.
• Light to moderate lifting may be required.
• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.

• Ability to sit at a computer terminal for an extended period

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