Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.
As a Marketing Manager at Whatnot, you live and breathe your category. You understand the customer profiles better than anyone else. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for growing demand for one of our key categories by devising campaigns that generate buzz and drive conversion.
- Own buyer acquisition for your category, including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot.
- Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels.
- Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting.
- Partnering with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns.
- Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution.
As our next Marketing Manager, you should have 6+ years of marketing experience in a fast-paced environment, plus:
- 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools.
- You have expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce and drive campaign conversion.
- You have experience at a high-growth startup, marketplace, or creator-focused platform.
- You have experience and an interest in working directly with influencers and creators.
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels.
- You're immersed in internet culture and excited to dive deep into the inner-workings of your category’s community.
- You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs.
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed.
- You have a passion for creator communities and/or existing Whatnot product categories.
$125,000/year to $165,000/year + benefits + equity.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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