Global Content Demand Marketing Manager - IT & Employee Service

Job Description

Zendesk is seeking a Global Content Demand Generation Marketing Manager to drive global demand campaigns, with a particular focus on creating demand in the IT, Employee Experience (EX), and Employee Service (ES) space. This role will be instrumental in nurturing open opportunities and building a pipeline to grow our Employee Service solutions. You’ll collaborate closely with regional marketing, product marketing, and sales teams to create integrated campaigns that generate pipeline and bookings.

The ideal candidate has a strong background in demand generation for ITSM solutions, employee experience or employee service initiatives. Experienced in developing content strategies, working with event speakers, and evolving messaging for the stages of the buyer journey. You should be a team player with strong influence management, cross-functional collaboration skills, and a willingness to learn new AI and marketing technologies. Join a team that values creativity, inclusivity, and community impact.

Responsibilities:

• Campaign content and messaging development: Lead the development of global, full funnel demand content such as digital events, analyst reports, demos, customer stories, data sheets, etc. Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective and compelling content strategy. Understand and articulate the buyer's journey for our solutions in the context of campaigns.

• Cross-team collaboration: Work closely with teams across the marketing organization including product marketing, brand & creative, localization, customer marketing, etc to deliver integrated demand campaigns.

• Global Partnership: Partner with regional marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions. Responsible for helping to define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use to execute activities within each region.

• Measure & Optimize: Collaborate closely with marketing analytics to set pipeline targets for each campaign, evaluate campaign and channel performance, and implement data-driven optimizations to meet objectives.

Qualifications:

• 3-5 years of marketing experience, ideally with a focus on content development in a B2B SaaS environment.

• Proven experience in end-to-end execution of global marketing campaigns targeting IT, EX and ES audiences.

• Ability to leverage audience data to inform optimal targeting and campaign strategy.

• Strong writing and messaging skills, especially around IT and employee service topics.

• Experience managing multi-channel campaigns and working with external agencies.

• Quick learner who thrives in a fast-paced, dynamic environment.

• Creative, innovative, and solutions-oriented with a knack for problem-solving and program improvement.

• Strong organizational skills with attention to detail and ability to manage multiple projects.

• Data-driven approach to campaign optimization and performance tracking.

• Strong communication skills across all levels, from marketing and sales teams to executive stakeholders.

• Positive, collaborative, and energetic, with a focus on building effective relationships and influencing change.

• Bias for action and high-quality results with a focus on timely delivery.

Where We Work:

Fully Flexible

In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces.

The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.