Location: Preferably Dubai, open to candidates in GMT+4 (±1 hour)
Remote

About the Company:

Our client is a leading provider of advanced liquidity and technology solutions for the crypto and FX industries , serving brokers, exchanges, and financial institutions worldwide.

About the Role:

Our client is looking for an experienced Performance Marketing Lead to drive digital strategy and optimize key marketing channels across Performance (iOS/Android/Web), Retention (Push/Email), and Partnership. You will be responsible for end-to-end analytics, market analysis, budgeting, and cross-functional collaboration to ensure the success of marketing initiatives in the fintech and crypto space.

Key Responsibilities:

Develop and implement a comprehensive Digital Marketing strategy
Manage Performance Marketing, Retention, and Partnership channels
Build end-to-end analytics and data visualization across channels
Conduct market research , test hypotheses, and find new solutions
Collaborate with development teams , writing technical requirements for marketing-related tasks
Prioritize and align marketing efforts with related departments

Requirements:

3+ years of experience in a similar leadership role
Proven success in SEO/ASO , content marketing, and social campaigns
Balance of experience between Web and Mobile marketing
Familiarity with niche and local ad platforms (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
Proficiency in Google Analytics (Amplitude is a plus)
Strong instinct for ad copy and visual selection
Expertise in B2B fintech and crypto (mandatory)
Fluent English , any additional languages are a plus

Preferred Qualifications:

Personal experience with fintech, crypto, or asset management products
Based in Dubai

What We Offer:

A chance to shape digital marketing strategy in a fast-paced, dynamic environment
Collaboration with a highly skilled and motivated international team
Competitive compensation and opportunities for professional growth

Interested? Apply now!