The Coca-Cola Company is embarking on a Marketing Transformation to create the most engaging end-to-end consumer experience possible and bring superior innovation to every consumption moment. Since rich, proprietary data will be a key enabler of this acceleration, we are establishing a networked Marketing Data Strategy (MDS) team to define and execute a unified data strategy, aligned with the broader Enterprise Data Strategy.

The Marketing Data Domain Owner will be responsible for driving the MDS strategy and vision to support high-priority initiatives across the Marketing organization.

Key Accountabilities

1. Data vision, strategy, and roadmap
   1. Define the high-level data vision and roadmap for the Marketing Domain to include KPIs, major initiatives, and milestones aligned with overall enterprise data strategy and business objectives.
   2. Assess and prioritize business value, impact, and feasibility of Marketing Domain use case requests (e.g., new source integration, automation, analytics).
2. Resource allocation
   1. Consult stakeholders / experts to estimate resource needs for Domain initiatives and use cases.
   2. Secure allocation of funding to ensure that Marketing Domain initiatives and use cases are adequately supported and staffed to meet planned implementation timelines.
3. Process ownership
   1. Define data governance policies around sharing, usage, quality and access of Domain data.
   2. Champion data fluency, capability building, and adoption of best practices within Domain.
   3. Appoint teams to conduct use case data maturity assessment and develop high-level solutions.
4. Leadership, Stakeholder management and communication
   1. Lead a cross-functional team as the main owner of the program (4-6 people, no direct reports).
   2. Engage and align across the network (incl. Marketing Domain, other Domains, and third-party partners) for integrated insights on project prioritization and the discovery of new use cases.
   3. Facilitate change management, adoption, and delivery of overall roadmap.

Experience & Background:

1. Tenured Marketer: The candidate should have extensive experience in marketing, with a strong understanding of marketing strategies, consumer engagement, and innovation.
2. Strong Data Literacy Skills: The candidate should be proficient in handling data, including data analysis, data governance, and data-driven decision-making.
3. Mix of Technical / Business Experience: The candidate should have a blend of technical skills (related to data models, data integration, analytics) and business acumen (understanding of business needs, stakeholder management, and resource allocation).
4. Experience with Senior Leadership: The candidate should have experience interfacing with senior leadership, including communicating complex ideas, flagging risks, and proposing mitigation plans.
5. Preferred 10 Years of Related Experience: The ideal candidate should have a minimum of 10 years’ experience in roles related to marketing, data strategy, or a combination of technical and business roles relevant to the job description.

Key Skills and Attributes:

1. Strategic Thinking and Problem Solving: The ability to bring structured thinking to complex topics and develop strategic solutions.
2. Interpersonal and Facilitation Skills: Strong communication and facilitation skills to engage with various stakeholders and lead cross-functional teams.
3. Highly Collaborative: A collaborative working style with the ability to deliver results through teamwork and strong rapport-building.
4. Motivational and Problem-Solving Skills: The ability to motivate teams, resolve issues, and drive projects to successful completion.
5. Flexibility and Multitasking: The capacity to manage multiple tasks and initiatives concurrently in a dynamic environment.

Proposed Job Grade: D level

Preferred Location: Atlanta

Organization Structure or Direct Reporting Manager: Global Marketing Transformation Office Lead

Skills: People Leadership; Marketing; Agile; Cross-Functional Teamwork; Data Driven; Marketing Data; Data Literacy