Job Responsibilities:
- Collaborate on planning and executing multi-channel strategic communications strategies for launches of new products, as well as for a steady cadence of thought leadership for existing products.
- Establish and maintain relationships with journalists and other influencers, including business, technology, and culture-focused press.
- Support development of Head of Product communications, including contributed content and presentations.
- Coordinate across the organization on strategic product communications and reactive messaging; provide message guidance and resources for cross-team use.
- Develop customer storytelling strategies to shine a light on how small businesses are using our products to grow and help their teams succeed.
Here’s what we’re looking for:
- 6+ years of demonstrable success in a communications/public relations role, with a focus on product communications for B2B products. Experience with product communications for small businesses is preferred, but not required.
- You always have your finger on the pulse of trends today, and you’re constantly searching and thinking about shaping the trends of tomorrow.
- You have a track record of building strong relationships with business, technology, broadcast, and culture reporters.
- You’re resourceful, highly curious, and relentless in pursuit of bringing compelling stories to life.
- You have a special knack for concepting and telling stories in a clear, intriguing, and effective way across multiple mediums.
- You have experience creating thought-leadership platforms across a wide range of key issues, including the development of points of view.
- You thrive on developing and executing multi-channel, multi-pronged campaigns to tell our product stories, using a wide variety of tactics including targeted media outreach, customer storytelling, executive thought leadership, etc.
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