This range is provided by Kinship. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $60,000.00/yr

SOCIAL MEDIA SPECIALIST RESPONSIBILITIES

For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels.

2-4 years of direct experience handling social media for a restaurant or hotel is required.

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job, and partners.

OVERALL

• Promote a “story first” approach in all that we do.
• Achieve goals and KPIs associated with job responsibilities.
• Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications.
• Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes.
• Keep up to date on current trends within the represented industries of the Agency.
• Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports, and plans as well as live and online presences.
• Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand.
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.
• Act as day-to-day account lead on up to two accounts.

ENGAGEMENT

• Support & monitor partner platforms.
• Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics, and optimization.
• Create strategies for proactive outreach and engagement.
• Maintain lists of audiences, including relevant businesses, events, etc.
• Brainstorm and develop a monthly strategy for social media tags and inclusions.
• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence.
• Respond to comments/mentions on client posts.
• Respond to posts/mentions/tags on client platforms.
• Respond to direct messages on client platforms.
• Respond to check-ins/location tags on client platforms.
• Respond to hashtags on client platforms.
• Social engagement with earned PR audiences.
• Social engagement with event audiences.
• Social engagement with neighboring business/location audiences.
• Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content, and involve customers in decisions); Promotions; and News engine to release info directly to audiences.
• Influencers - Develop online influencer programs.
• Brainstorm and develop a monthly strategy.
• Report overview of social media influencer results to partners.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services