About PIP Labs

PIP Labs is a research and engineering company focused on decentralized technologies, intellectual property (IP), and artificial intelligence (AI). As an initial core contributor to the Story Network, PIP Labs develops infrastructure and technical solutions that connect the potential of AI with sustainable ownership models, supporting IP holders, creators, and innovators.

Role Overview

We’re looking for a Social Media Lead to manage Story’s social presence. In this role, you’ll build and execute a social media marketing strategy that increases awareness, connects with target audiences, accelerates growth, and drives cultural relevance for the Story brand.

Key Responsibilities

• Develop & Execute Strategy: Design and implement a data-driven social media strategy that supports business goals, increases awareness, and drives positive brand engagement.
• Content Creation: Craft compelling posts, Twitter/X threads, memes, and visuals in collaboration with our Design team, to communicate complex ideas in an accessible way.
• Manage Social Schedule: Run Story’s social media content calendar, ensuring consistent, timely, and streamlined content deployment across social channels.
• Community Engagement: Engage with Story’s social community, consistently monitoring for opportunities to join conversations, responding to comments, and engaging with content.
• Analytics & Optimization: Monitor performance metrics, identify trends, and optimize social media strategy based on the data for maximum reach and impact.
• Trend Spotting: Consistently propose opportunities to join conversations on industry trends, platform updates, and emerging discussions around AI, IP, and decentralized technologies.
• Collaboration: Work closely with colleagues across the organization — from BD to engineering and DevRel — to support business and technology goals with social content.

Qualifications

• 6+ years of marketing experience, with at least 2 of those in web3
• Skilled in writing content for both developer and crypto-native audiences
• Proven track record managing social media for a high-growth organization
• Expert in channel strategy, content creation, and message prioritization
• Experienced in utilizing data to continuously refine and optimize efforts
• Skilled in cross-functional collaboration and stakeholder management
• Deep understanding of crypto culture and passion for Story’s mission