Spectrum Senior Manager, Entertainment Marketing in Stamford, Connecticut

Are you a creative and strategic leader? Do you have a passion for entertainment, sports, and evolving media trends? Do you have in-depth knowledge of entertainment marketing? If so, you could excel as a Senior Manager, Entertainment Marketing at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile, and Voice. Our Senior Manager, Entertainment Marketing plays an essential role in driving the company’s acquisition and retention strategies within the entertainment vertical.

BE PART OF THE CONNECTION

As a Senior Manager, Entertainment Marketing , you will lead the creative execution and marketing strategies for entertainment and sports programming, direct-to-consumer app enablement, Xumo sales, and traditional TV services for Spectrum. You’ll work on a high-performing, collaborative team that supports one another each and every day. It’s a career that develops as you do, with opportunities to grow.

WHAT OUR SENIOR MANAGER, ENTERTAINMENT MARKETING ENJOY MOST

1. Developing and executing integrated marketing campaigns to drive subscriber acquisition, retention, and engagement for entertainment and sports programming and boost direct-to-consumer app engagement and subscriptions.
2. Identifying and targeting key audience segments, leveraging insights and data to create compelling messaging and engagement strategies.
3. Collaborating with creative, digital, and media teams to ensure marketing materials are optimized for various platforms, including digital, social, TV, and retail.
4. Driving omnichannel marketing efforts across TV, digital, social, email, in-store, and call center channels to enhance awareness and adoption.
5. Analyzing customer behavior, viewership trends, and engagement metrics to refine marketing strategies.
6. Utilizing data-driven insights and audience segmentation to improve acquisition and retention campaigns.
7. Actively supporting efforts to simplify and enhance the customer experience through continuously enhancing marketing efforts through testing, innovation, and emerging technology while collaborating with product and technology teams to ensure seamless user experiences and optimized customer journeys.

WHAT YOU’LL BRING TO SPECTRUM

Required Qualifications

Experience: Entertainment marketing, media, or consumer engagement strategies experience 7+ years.

Education: Bachelor's degree in marketing, media, communications, or related field; or equivalent work experience and education.

Technical skills: Understanding of direct-to-consumer apps, digital platforms, and subscription-based entertainment models. Strong background in creative strategy, audience segmentation, and campaign development. Experience marketing sports programming, streaming services, and traditional TV offerings.

Skills: Strong collaboration and communication skills.

Abilities: Can execute integrated, cross-channel marketing campaigns with measurable results.

SPECTRUM CONNECTS YOU TO MORE

Dynamic Growth: The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company.

Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas.

Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career.

Total Rewards: See all the ways we invest in you—at work and in life.

Apply now, connect a friend to this opportunity or sign up for job alerts!

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile, and Voice, Spectrum Networks, Spectrum Business, and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.