ABOUT ORCHESTRAOrchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Brightmode, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, and Onward, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.
From leading technological innovators, to brand-builders and cause champions, we work with our clients and offer unparalleled expertise on how to craft a story-first, audience-focused approach to solve their most pressing challenges.
ABOUT THE ROLE We're seeking a
Head of Marketing to position Orchestra and BerlinRosen for its next evolution of growth and drive a holistic marketing strategy with the leadership team. You will be responsible for developing and executing integrated marketing strategies to enhance brand awareness, reputation and equity. Your role will involve collaborating cross-functionally with the portfolio agencies and the rest of the leadership team to ensure consistency in messaging across channels including PR, social, newsletter, website, blogs and more.
You will partner across agencies and the rest of the leadership team.
Hybrid: 3x/week in NYC
Salary: $180K - $210K
Key Responsibilities- Develop and implement long-term brand strategies in alignment with the company's overall goals and objectives
- Drive external communications and media relations on behalf of Orchestra and BerlinRosen to key publications, conferences and awards
- Executive thought leadership with the CEO and key stakeholders to build thought pillars and profiles
- Lead and manage cross functional partners to drive social strategy on behalf of Orchestra and BerlinRosen
- Manage corporate narrative and partner with key stakeholders on overall storytelling strategy across digital channels including web, blog, LinkedIn and newsletter.
- Build strategic brand reputation and measure effectiveness of integrated marketing efforts on an ongoing basis
Qualifications- 10+ years of experience in Business Development, PR + Brand Marketing or Integrated Marketing
- Previous experience managing and growing teams
- Experience in driving and executing holistic marketing strategies on behalf of a brand
- Proven experience across social, PR and digital channels (website, newsletters, email)
- Creative writing experience across multiple mediums, especially Social, PR and Digital
- Data-driven in approach to marketing and developing actionable results to track success of a campaign
- Extremely strong interpersonal, written communication and organizational skills
Perks of Orchestra- Competitive salary with bonus
- Benefits including medical, dental, vision as well as 401K
- Generous PTO
- Additional wellness perks
Orchestra is the first communications company built for today's media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode.
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