A growing company in Brooklyn is looking for a sales and marketing manager to join their team.
Responsibilities:- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with large data set
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Recruit, hire, and train sales team
- Set sales goals, compare performance to goals, and adjust goals as needed
- Assess current team processes and procedures, identify opportunities for improvement, and implement them
- Develop individual quotas and assign territories for team members
- Provide detailed and accurate sales forecasts
- Coach, mentor, and provide feedback to team members
- Foster a competitive yet collaborative team environment
- Assess individual performance through observation and measurement, and suggest corrective actions as needed
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
Qualifications?:- Experience building complex marketing programs and reporting on the results
- Bachelor's degree in Business, Marketing, Communications, or related field
- Exposure to digital and direct response marketing
- Competence as a creative writer with an eye for great emails and landing pages
- Strong project management skills
- Strong problem-solving ability, including metrics-driven thinking
- Ability to travel as necessary
Salary: $80k-120k/Year