DIGITAL MARKETING MANAGER

At Pacific Smoke International, Inc.

Do you believe that a company's success depends on its people? If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We're looking for a Digital Marketing Manager to join our growing organization.

At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned Digital Marketing Manager to join our dynamic team located in Markham.

What's important to us:

We are seeking to attract individuals who share and demonstrate our core values: Judgement, Curiosity, Agility, Results, Accountability, Teamwork .

In this role, you will be responsible for developing, implementing, and managing our overall digital marketing strategy to drive online traffic, brand awareness, and lead generation. You will oversee various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and collaborate with cross-functionally with various teams. The ideal candidate has a proven track record of successfully executing digital marketing campaigns and achieving measurable results.

The Digital Marketing Manager Will:

• Develop and implement a comprehensive digital marketing strategy to drive brand awareness, online traffic, and lead generation.
• Lead the Digital team.
• Collaborate cross-functionally with Marketing, Design, Content, and Web Development, to ensure cohesive and effective digital marketing campaigns.
• Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage both our B2B and B2C platforms for improved performance.
• Monitor and analyze website analytics, key performance indicators (KPIs), and campaign performance metrics to identify trends, insights, and areas for improvement.
• Conduct keyword research, competitive analysis, and market research to identify target audience, industry trends, and growth opportunities.
• Manage and optimize website content to improve organic search rankings and user experience.
• Stay up-to-date with the latest digital marketing trends, best practices, and industry developments to drive innovation and stay ahead of the competition.
• Track and report on digital marketing campaign performance, providing regular updates and insights to stakeholders.
• Manage and deliver against revenue targets for B2C websites.
• Manage and allocate digital marketing budgets effectively, maximizing return on investment (ROI) and achieving campaign objectives.
• Identify and evaluate new digital marketing tools, platforms, and technologies to enhance marketing effectiveness and efficiency.

To be successful you should have:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven work experience as a Digital Marketing Manager for 2 years.
• Experience in Digital Marketing for at least 5 years
• Strong knowledge and understanding of digital marketing channels, tools, and techniques.
• Proficient in using digital marketing platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.
• Demonstrated experience in developing and executing successful digital marketing campaigns.
• Analytical mindset with the ability to interpret data, analyze performance metrics, and make data-driven decisions.
• Excellent project management skills, with the ability to multitask, prioritize, and meet deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Up-to-date with the latest trends and best practices in digital marketing.
• Ability to be agile and adapt to the changing needs of the business.
• Certification in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) is a plus.

What you can expect from Pacific Smoke International:

At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:

• A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
• Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you're reaching your fullest potential
• Tuition Reimbursement
• Four weeks of Vacation
• Awards for top performers and employee tenure
• A unique opportunity to build, grow and leave your impact on a US$25-billion industry
• To work with a group of people who are humble, supportive, and care about our customers
• Product at distributor pricing to all employees
• Company events
• EAP (Employee Assistance Program) Program

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke International is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.