Description Position at Wavemaker
Overview/Description:
Dedicated resource to define standards and data requirements for media data. Ownership of the media-specific data assets and responsible for using the data to perform business processes.
Deliverables:- Prioritizes KPIs and Diagnostic metrics required to answer the question, "How are my digital marketing campaign performing?" using the ACPL-7BEs framework
- Define campaign KPIs and high value consumer segments required for successful campaign activation
- Primary oversight of business data for audience targeting and measurement in media, based on requirements provided to the global digital data steward
- Approve viability of audience segments based on data availability across platforms & opportunity for scale based on targetable impressions
- Documents business data requirements including standard definitions and format for global model along with quality and usage expectations
- Utilizes dashboards to monitor governance requirements and reports to data owners and sponsor on status & scorecards
- Example outputs: global data model development in partnership with GIT, intaking business data requirements from business owners, div. data stewards, data mapping, global business glossary and data dictionary, and data quality rules
Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call ([redacted] and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.