The ideal Associate Media Director candidate is passionate about media and an expert in digital media planning and buying disciplines and channels. This candidate should possess excellent analytical, multi-tasking and decision-making abilities. They have a strong work ethic and thrive in a fast-paced environment. Lastly, they should be a thought leader across all traditional and digital channels including video, display, programmatic, digital attribution, paid social, SEM among others.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Work with Client Engagement, Strategy, Media team, and Client to develop strategic traditional and digital media plans and approaches.
• Understands the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations and research employees.
• Apply experience and knowledge of the media landscape to deliver solutions to the Agency, clients.
• Understand and utilize media research data in development of media strategies.
• Evaluate and recommend the latest media resources which better serve the Agency and its clients.
• Professionally represent the agency Media department to clients, members of the agency, and to the media.
• Stimulate and challenge Media Supervisors and Planners to keep producing innovative and effective solutions for our clients.
• Provide thought leadership and education to both clients and internal audiences.
• Maintain ongoing knowledge of innovations, theories, and practices pertaining to media functions and inform other interest or affected Agency personnel.
• Support Agency new business efforts with innovative media plans and tactics.
• Build strong, positive relationships with clients, internal teams, and media reps.
• Keep up with the latest trends/events in advertising and client-related industries.
• Develop in-depth knowledge of the client's business.
• Think strategically about the business, client challenges.
• Effectively problem-solve, generate innovative solutions.
• Accountable for ensuring campaigns achieve established performance metrics.
• Provides key insights based on campaign data.
• Identifies anomalies, meaningful data events and trends for further analysis.

REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS

• 8+ years of relevant professional experience with a focus on media and advertising.
• Working media planning/buying experience across traditional and digital media channels, primarily digital.
• Proven experience in developing results-based integrated media campaigns.
• Ability to...
• Think creatively and analytically
• Excellent presentation skills
• Multi-task and prioritize assignments
• Possess strong organization skills and attention to detail
• Keep a positive attitude in a fast-paced work environment
• Proactively problem solve
• Take initiative and assume responsibility, consistently meet tight deadlines, and handle multiple projects simultaneously
• Manage others with the skills required for effective communication and delegation of tasks
• Comfort mining data for relevant analytical insights
• Quickly adapt to changing needs of client/department
• Experience with media research and third-party ad-serving platform.