Company Overview: Ocean State Job Lot (“OSJL” and “Company”) is a leading $850+ million general merchandise retailer operating over 150 stores in the Northeast and a $75+ million shopping center business with OSJL as the anchor tenant in over 50% of its centers. At OSJL, we are committed to providing exceptional value to our customers while championing positive change in our communities and inspiring a more responsible model for retail.
Job Description: The Email Marketing Specialist role at OSJL is responsible for the day-to-day technical execution and development of marketing programs in support of company and business unit objectives. This role collaborates with various internal stakeholders to build, test, and deploy all email marketing initiatives. This includes ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices in HTML & CSS responsive design. Additionally, the Email Marketing Specialist role maintains a current understanding of email marketing best practices and applies them to our programs.
Key Responsibilities: - Ownership and management of ongoing and long term strategic campaign activities including, but not limited to, email campaign HTML development and set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
- Develop, build, and manage email filters and lists in line with strategic vision.
- Analyze data to determine marketing strategies and campaign concepts.
- Build a business case for marketing campaigns based on data.
- Translate the business case into technical requirements and develop campaigns in Oracle Responsys and other marketing tools.
- Code responsive text and image-based emails using the latest HTML and CSS email oriented best practices.
- Complete and review analysis of all creative briefs with the marketing team to understand and further develop objectives and requirements.
- Execute quality assurance of emails and verification of email audience counts prior to scheduling.
- Monitor and communicate day-to-day campaign deliverability and key performance indicators.
- Analyze and troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution. Collaborate with the Oracle support team as required.
- Analyze, monitor, and support email and website deployments.
- Provide other marketing campaign support and insight as needed.
- The above duties will be performed with self-direction, independent judgment, and minimal supervision.
Qualifications: Work Environment: - Works primarily in a climate controlled environment with minimal safety and health hazard
potential. - Works in an office environment sitting at a desk, table, or computer workstation for extended periods of time. Frequently uses near vision for reading and computer tasks.
- Hybrid work: Work may be completed outside of the company locations. The role is responsible for setting up a professional and ergonomically safe work environment and to be available during working hours. While working remotely, the role will be required to have reliable Internet connection.
- Reasonable accommodations may be made to enable individuals with disabilities to
perform essential functions.
This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.
The annual salary range for this position is between $60,000.00 - $70,000.00. Salary commensurates with years of experience.
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