Let Us Power Your Potential

Taylor Corporation is a dynamic, diversified company with big plans for the future - and your career. We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we should talk. We're passionate about our work, we believe there is always a better way, and we're looking for people like you.

Ready to reach your potential? It's time to look at Taylor.

Your Opportunity: Taylor is seeking an experienced Product/Brand Manager to join their packaging division in Fridley, MN! This role will be responsible for managing printed folded carton product lines, driving brand growth, and aligning products with customer needs, market trends, and company goals. The Product/Brand Manager will work cross-functionally with teams such as marketing, sales, and product development to enhance brand equity, increase market share, and meet revenue targets.

Your Responsibilities:

• Lead the development and execution of the product strategy, from ideation to launch. Work closely with product development teams to ensure product offerings meet customer needs and business objectives.
• Own the brand vision and ensure consistent brand messaging across all channels and touchpoints. Develop strategies to increase brand awareness, customer engagement, and loyalty.
• Conduct competitive analysis, customer segmentation, and market research to identify trends and opportunities. Use insights to influence product positioning and pricing strategies.
• Work with sales, marketing, operations, and R&D teams to ensure alignment on product launches, marketing campaigns, and promotional efforts.
• Oversee the entire product lifecycle, ensuring products are successfully launched, tracked, and optimized based on performance metrics.
• Manage budgets for product development, marketing campaigns, and promotional activities, ensuring cost-effectiveness and ROI.
• Work closely with customer service and feedback teams to monitor product performance and customer satisfaction, implementing adjustments as necessary.
• Provide sales teams with the tools, resources, and training they need to effectively sell the product. Collaborate on sales strategies and ensure product positioning aligns with sales goals.
• Set Strategy with Senior leadership and ensure the Marketing go to strategy is aligned.
• Account for weekly/ monthly reporting for packaging revenue and how we are tracking to monthly/quarterly/ YTD sales targets.
• Understand drivers that are impacting the Packaging category.

You Must Have:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• 5+ years of experience in Product Management, Brand/Category Management, or Marketing
• A self-starter mentality with the ability to operate within an organization independently
• Proven experience in developing and executing successful product strategies
• Experience with market research, consumer insights, and competitive analysis
• Strong strategic thinking and problem-solving skills
• Excellent communication, collaboration, and project management skills
• Strong analytical skills and ability to interpret data to make informed decisions
• Knowledge of digital marketing, social media, and e-commerce strategies
• Proficiency in Microsoft Office Suite and product management software

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.