Position Overview

The Assistant Director of Marketing and Communication supports and contributes to strategic marketing efforts and outreach initiatives across the enterprise under the guidance of executive leadership. This role serves as a key link between various functional groups with the goal of advancing the company's presence in a competitive market through impactful communications that build brand loyalty, drive revenue, and strengthen the corporate identity.

This position is responsible for assisting with marketing strategy and execution; branding; content strategy; lead generation and supporting team development. The Assistant Director collaborates on long-term planning and contributes to integrating and implementing marketing activities for the organization. Assigned strategic initiatives may include campaigns like Net Promoter Score to enhance customer satisfaction and provide actionable insights for management.

Essential Functions

• Supports the development of the Marketing and Communication Services business unit through direct management of the team
• Partners with executive leadership to manage the annual budget and work plan
• Leads relationship building cross-departmentally and prioritizes work load for the Marketing and Communication Services business unit
• Contributes to enhancing customer experience, supporting revenue growth, and achieving valuable customer relationships across the organization
• Collaborates with product teams to develop sales materials, marketing collateral, advertisements, and promotional activities; participates in select external corporate marketing initiatives
• Gathers and interprets industry, market, and competitive intelligence to provide actionable insights for the organization
• Assists executive leadership in decision-making by helping define challenges, synthesizing information, and recommending actions
• Coordinates resources and logistics to accomplish marketing objectives; monitors and evaluates outcomes
• Monitors trends to anticipate and inform potential shifts needed to address evolving customer needs
• Creates, tracks, and analyzes customer experience metrics to monitor quality, satisfaction, and loyalty levels
• Assesses data to gain insights on customer preferences and performance trends, contributing to recommendations for improvement
• Delivers presentations and creates resource materials to communicate effectively with staff
• Engages with the HAI Group Board of Directors, Marketing Committee, and industry partners as directed

Knowledge, Skills, Abilities:

• Knowledge of marketing and advertising strategy, concepts, and technologies
• Strong analytical and creative problem-solving skills
• Effective communication and presentation abilities
• Professional and positive image in interactions
• Capable of managing relationships and fostering a positive work environment
• Proficient in project management principles
• Self-motivated with the ability to inspire others through effective communication and enthusiasm
• Critical thinking skills for risk analysis and opportunity assessment
• Ability to quickly understand and utilize new information for sound decision-making

Job Requirements

• Bachelor's degree in business, marketing, or a related field, or equivalent experience required
• 6+ years of experience in marketing, communications, or public relations
• At least one year of experience in a corporate leadership or management role
• Ability to travel approximately 4-5 times per year as needed
• Background in commercial insurance, preferred
• Experience in housing or commercial insurance, preferred
• Proven experience in team collaboration and motivation
• Familiarity with Customer Relationship Management and marketing automation tools preferred

Work environment & Physical Demands

• Inside climate-controlled office building
• Ability to lift 25lbs
• Prolonged sitting and using a PC

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Department Overview

The Marketing and Communications Services team plays a critical role in promoting HAI Group and its mission. By defining and championing the company's brand and creating attention-grabbing marketing materials and communications, the team shapes the experience our members, customers, partners, and employees have when they interact with HAI Group. It is our job to research and uncover opportunities, understand how our company is perceived, find and nurture prospects, delight customers, and keep employees abreast of new developments. Company Overview

HAI Group®[1], is the nation's leading property-casualty insurance company founded by and dedicated to affordable housing organizations. While we are recognized as a pioneer of affordable housing insurance programs, insurance is not our only strength. We protect, preserve, and promote the sustainability of affordable housing with an array of products and services that support the challenges housing organizations face. Besides insurance, we offer risk management services, online training, and consulting services used by more than 1,500 housing organizations nationwide. Headquartered in Cheshire, Connecticut, HAI Group® was recognized as a Top Workplace in 2020, 2021, 2022, 2023 and 2024.

Cultural Objective

HAI Group contributes to a culture that creates a safe and healthy working environment and a space of inclusiveness and belonging for all by: exceeding our customers' expectations, working collaboratively across the organization, embracing diversity, and demonstrating mutual respect and empathy.

HAI Group Benefits and Perks

• Bonus program eligibility
• Annual merit program
• Outstanding 401(k) program and non-elective contribution
• Flexible work schedules
• Generous paid time off, paid volunteer days and paid holidays
• Medical, vision and dental Insurance
• Company paid life, AD&D, short-term disability, and long-term disability coverage
• HSA, FSA and dependent care options
• On-Site wellness: Full gym and locker rooms, wellness initiatives, outdoor basketball and tennis court, picnic pavilion area
• Tuition reimbursement and loan repayment
• Professional development
• Community outreach

HAI Group is an Equal Opportunity Employer.

No agency submissions please. Resumes submitted to any HAI Group employee without a current, signed and valid contract in place with the HAI Group Recruiting team for this position will become the property of HAI Group and no agency fees will be paid.

[1] HAI Group® is a marketing name used to refer to insurers, a producer, and related service providers affiliated through a common mission, management, and governance. Property-casualty insurance and related services are written or provided by Housing Authority Risk Retention Group, Inc.; Housing Authority Property Insurance, A Mutual Company; Housing Enterprise Insurance Company, Inc.; Housing Specialty Insurance Company, Inc.; Innovative Housing Insurance Company Inc.; Housing Investment Group, Inc.; and Housing Insurance Services, Inc. (DBA Housing Insurance Agency Services, Inc. in NY and MI).