Department: Marketing

Position: Senior Social Media Manager

Location: Cape May, NJ

Reports To: Senior Director of Marketing

About Cape Resorts :

Cape Resorts manages eight distinctive hotel properties with several more under development. Each property offers a unique lodging experience, excellent dining venues, exciting nightlife destinations and successful retail and wellness outlets. While focused in New Jersey, the brand has expanded into the East End of New York, where its distinctive approach to hospitality has thrived. Current hotel portfolio includes: Congress Hall, The Virginia Hotel & Cottages, The Star Inn, the Beach Shack, Sandpiper Beach Club and Beach Plum Farms in Cape May, NJ. Baron's Cove in Sag Harbor, NY and The Pridwin Hotel in Shelter Island represent the brand in NY state.

Position Overview:

This position works with the Senior Director of Marketing to develop and execute both internal and external social media plans for the hotels, restaurants, special events and activities on multiple platforms for five of the properties in Cape May, NJ and the two in the East End. This position requires a candidate who can act as a passionate and knowledgeable brand ambassador, both internally and externally, on behalf of the hotels and Cape Resorts. Due to the nature of the position, some weekend and evening work will be expected to fulfill responsibilities.

Social Media - What you will be responsible for:

Social Media Channels - Community management:

• Work with Senior Marketing Director to create strategy for all properties and restaurants, taking into account social calendars and revenue goals ensuring overall needs are met.
• Oversee Social Media Manager position, working in tandem to execute all strategy an channel management.
• Plan posts in advance, ensuring each hotel and venue is planned out.
• Leverage social media channels to grow brand awareness for the hotels, restaurants, activities and experiences.
• Researching, collecting, and writing authentic content for social media channels Facebook, Instagram, LinkedIn, Snapchat,etc.
• Take, select and curate posts that are on-brand both visually and in copy.
• Attending events at hotels to provide live, local coverage. This will in some cases include weekends.
• Engage relevant influencers, brand partners and brand advocates in an authentic way.
• Monitor, respond, and flag online conversations.
• Brainstorm and execute creative content.
• Optimize posting schedule & frequency to obtain maximum interaction & impact including leveraging paid social boost and ads.

Reporting:

• Provide monthly reports on social media growth.
• Provide monthly customer service reports outlining top praise & complaints for each hotel.
• Proactively communicate issues, opportunities, and insights to improve performance.
• Regularly provide feedback of insights obtained from social media monitoring to the marking team to ensure that social outreach is fully integrated with web, PR, and event marketing in a timely fashion.

Ideation:

• Research new social media/digital platforms and provide feedback.

To Succeed in this Role:

• You engage with leadership, operation and marketing team members, and guests to create experiences that exceed expectations.
• You are a proactive, self-starter who can work well both independently and as part of a team.
• You know the competitive market.
• You are resourceful and look inward as well as outward for motivation.
• You have a strong work ethic and sense of urgency.
• You are a great communicator in person and on paper.
• You love the challenges a problem brings and get satisfaction making the solution happen.
• You have strong organizational, copywriting, storytelling, communication, and presentation skills.
• You have a strong knowledge, interest, and experience in social media and are curious to explore new emerging platforms and functionality.
• You have a keen eye for taking and selecting interesting and beautiful photographs.
• You have an understanding of dynamic social content dissemination across multiple channels.
• You have the ability to multi-task in a fast-paced environment and remain graceful under pressure.

Ideal Qualifications:

• Bachelor's Degree required, preferably in marketing or business.
• A marketer with minimum 5 years experience in social media.
• Skilled in use of Adobe In-Design, Word Press, MS Office Suite.
• A creative eye and talented photographer/videographer.