About Taste Salud

Taste Salud brings Latino heritage to life by reimagining traditional aguas frescas as health-focused drink mixes. Each packet delivers authentic, vibrant flavors with 2-in-1 wellness benefits and just 1 gram of sugar. Founded in Los Angeles in 2021 by Josh Leyva and Tyler McCann, Taste Salud has quickly become a category leader with nationwide distribution both online and in stores.

Why Join Us?

This is your chance to join a fast-growing startup and gain hands-on experience in a dynamic marketing department. You’ll work closely with our team to contribute to real projects, develop valuable skills, and help us make Taste Salud the #1 hydration and wellness brand in the industry.

Responsibilities:

• Support the creation and execution of innovative social media and marketing strategies aligned with brand goals.
• Track and analyze social media performance metrics, providing insights to optimize campaigns and engagement.
• Work closely with the social media team to create compelling multimedia content that resonates with our audience.
• Contribute ideas in creative brainstorming sessions to develop fresh and engaging social media content and campaigns.
• Collaborate with the marketing team to identify and build relationships with influencers and strategic brand partners.
• Stay updated on industry trends and competitor activities, applying insights to keep strategies innovative and competitive.
• Work cross-functionally with various teams to ensure seamless execution of marketing campaigns.
• Support audience engagement across social media platforms (DMs, comments, mentions, tags) to foster community interaction.
• Participate in weekly team meetings to discuss brand initiatives, report progress, and collaborate on upcoming tasks.
• Continuously monitor competitor marketing strategies and campaigns to identify new opportunities and emerging trends.
• Serve as a point of contact for customer inquiries via social media, ensuring they are directed to the appropriate team member when needed.
• Represent the brand at field events, engaging with attendees, promoting the brand, and supporting event-related activities.

Qualifications:

• Knowledge of trending social media features and growth strategies.
• Social media marketing and content creation skills.
• Excellent communication and interpersonal skills.
• Ability to create and execute effective social media marketing campaigns.
• Comfortable in front of the camera and able to engage a real-time audience.
• Strong analytical skills and ability to interpret data.
• Ability to work independently and collaboratively within a team.
• Experience in the health and wellness industry and TikTok Shop is a plus.