Vice President of Marketing

About the Company

Large auto parts & car accessories retailer

Industry
Automotive

Type
Public Company

Founded
1979

Employees
10,001+

Categories

• Automotive
• Retail
• Motor Vehicle and Parts Dealers
• Parts and Accessories

Specialties

• automotive replacement parts & accessories
• retail
• ecommerce
• automotive repair software
• operations
• and operations

Business Classifications

• E-Commerce
• B2C

About the Role

The Company is seeking a Vice President of Marketing to join its Executive Committee. The successful candidate will be a visionary leader responsible for developing and overseeing the implementation of marketing strategies to enhance brand awareness, drive customer acquisition, and strengthen market presence. This role involves leading and managing the marketing and sales support team, shaping the marketing department, and ensuring the timely execution of marketing campaigns. The VP of Marketing will also be tasked with providing direction for marketing strategies that support product development, monitoring market trends, and fostering cross-functional partnerships to ensure the company's marketing efforts are aligned with business goals.Applicants for the VP of Marketing position at the company should have a Bachelor's degree in marketing or a related field, with an MBA preferred, and at least 10 years of marketing experience in a management role, ideally within the technology or automotive sector. The role requires expertise in digital marketing, analytics, and CRM platforms, as well as a proven track record in branding, product marketing, and demand generation for both B2B and B2C markets. The ideal candidate will have strong analytical and problem-solving skills, exceptional communication abilities, and a demonstrated capacity to lead a team focused on growth and SaaS marketing. Responsibilities also include maintaining and improving brand positioning, driving eCommerce growth, and using customer feedback to refine marketing strategies.

Hiring Manager Title
Senior Vice President

Travel Percent
Less than 10%

Functions

• Marketing