The Vice President of Marketing Communication will lead the company’s marketing communication channels to current and prospective customers while working with internal teams to enhance the customer experience. This role requires strategic leadership, innovative thinking, and data-driven decision-making to continue our leading position and brand presence, being known as leaders in the transportation industry.

Essential Duties and Responsibilities:

• Serve as a proactive visionary of ideas, initiatives, and strategic approaches based on the transportation and software industry, providing executive leadership to the marketing department and fellow company executives.
• Develop, maintain, and execute tactical marketing plans to effectively communicate the company’s messages to existing and prospective customers.
• Lead identified communication strategies, ensuring alignment with high-level company goals and direction.
• Supervise internal team members and external contractors, including graphic designers, video producers, and writers, to achieve objectives.
• Collaborate with sales leadership on marketing initiatives and tailor projects to address customer needs and market opportunities.
• Engage with existing customers to gather insights that inform and refine marketing strategies and initiatives.
• Measure, validate, and report the effectiveness of marketing initiatives, leveraging data and analytics to drive continuous improvement.

Required Qualifications:

To perform this job successfully, an individual must meet the following requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5+ years of experience as a marketing leader in the software or transportation industry.
• 10+ years of proven experience as a marketing professional managing both print and digital marketing campaigns.
• Demonstrated success in leading teams, managing direct reports, and cross-functional projects.
• Experience in making high-level and strategic decisions based on data/reporting to improve marketing strategies and outcomes.
• Familiarity with marketing and sales tools such as HubSpot and NetSuite (or similar CRM), preferred.

Competencies:

• Exceptional written and verbal communication skills.
• Strong editorial and creative supervision capabilities.
• Strategic planning and project management expertise.
• Ability to analyze complex problems, collect relevant data, and make informed decisions.
• Deep understanding of transportation and/or software industries.

Supervisory Responsibilities:

This role supervises internal team members and contractors responsible for graphic design, video production, and other written communication.

Work Environment:

The work environment is typically quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

McLeod Software is an equal opportunity employer and participates in E-Verify. We are committed to diversity and inclusion in the workplace.