Description
Duties to include, (but not limited to):

• Develop and implement brand strategies, promotional plans, and marketing plans that align with company goals and objectives.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth and product innovation.
• Collaborate with cross-functional teams and vendor partners to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, events, sales tools, and traditional advertising.
• Manage brand messaging and ensure consistency across all marketing materials and communication channels.
• Monitor market trends and stay up-to-date with industry developments to inform marketing strategies.
• Collaborate with internal teams and external partners to ensure brand guidelines are followed in all materials and communication channels.
• Manage budgets/COOPs and allocate resources to maximize return on investment.
• Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Measure and analyze the effectiveness of the brand's portfolio of products.
• Foster Vendor relationships via new vendor onboarding, annual vendor reviews, and new product launches

A Brand Manager will possess and/or demonstrate the following abilities/skills:

• Self-motivated and demonstrate independent initiative.

• Strong analytical skills with experience conducting market research and analyzing consumer insights.
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinker with the ability to develop and execute innovative marketing campaigns.
• Proficient in Microsoft Office and experience with marketing automation and analytics tools.
• Knowledge of digital marketing, social media, and e-commerce.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Education / Experience:

• Required: Degree in Marketing, Business, or relevant experience (3+ years)
• 3-5 years of experience in brand management, marketing, or a related field
• Background in B2B and B2C preferred.

Working Demands / Physical Requirements:

• General office conditions with continuous sitting with heavy computer usage
• Occasional short-term out-of-town travel
• Overtime will be needed when priority projects need completion
• Ability to lift 50 pounds

Reports to: Portfolio Manager
Conclusion: A Wausau Supply Brand Manager will exemplify the high standards that have come to be associated with WSC. As an ESOP owner, acting with honor, integrity, and positivity is imperative. A Brand Manager's primary objective is to be a strategic thinker with a passion for building brands and a "general manager" mentality.